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Management perspectives in marketing
Boone, Louis E.; Boone, Louis Eugene - 1972
Persistent link: https://www.econbiz.de/10000555933
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Marketing
Beckman, Theodore N.; Davidson, William R.; Talarzyk, … - 1973 - 9. ed
Persistent link: https://www.econbiz.de/10000556850
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Basic marketing: a managerial approach
McCarthy, Edmund Jerome; MacCarthy, Edmund Jerome - 1975 - 5. ed.
Persistent link: https://www.econbiz.de/10000557625
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Consumer behavior and fashion marketing
Packard, Sidney; Raine, Abraham - 1977
Persistent link: https://www.econbiz.de/10000558445
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Consumers and the market
Reid, Margaret Gilpin - 1942 - 3. ed.
Persistent link: https://www.econbiz.de/10000627500
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Consumer behavior : implications for marketing strategy
Hawkins, Del I.; Best, Roger J.; Coney, Kenneth A. - 1983 - Rev. ed
Persistent link: https://www.econbiz.de/10000595080
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Marketing Management Viewpoints : Commentary and readings
Walters, Sherwood George; Sweet, Morris L.; Snider, Max D. - 1970 - 2. ed
Persistent link: https://www.econbiz.de/10000596203
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Nachfrageorientierte Produktgestaltung : ein Ansatz auf Basis der "means-end"-Theorie
Herrmann, Andreas - 1996
Persistent link: https://www.econbiz.de/10000610473
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Die segmentorientierte Marketingplanung im Einzelhandelsbetrieb
Büttner, Herbert - 1986
Persistent link: https://www.econbiz.de/10000700159
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Marketing and customer behaviour
Jenkins, John R. G. - 1972
Persistent link: https://www.econbiz.de/10000666881