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Basic marketing: a managerial approach
McCarthy, Edmund Jerome; MacCarthy, Edmund Jerome - 1975 - 5. ed.
Persistent link: https://www.econbiz.de/10000557625
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Marketing. Basic concepts and decisions
Pride, William M.; Ferrell, O. C. - 1977
Persistent link: https://www.econbiz.de/10000558157
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Analysis and decision making : cases for marketing management
Mathews, H. Lee; Dolich, Ira J.; Wilson, David T. - 1971
Persistent link: https://www.econbiz.de/10000674835
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Essentials of marketing management
Trump, Ross M. - 1966
Persistent link: https://www.econbiz.de/10000674842
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Basic problems in marketing management
Greif, Edwin Charles - 1967
Persistent link: https://www.econbiz.de/10000566754
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Quantitative analysis for marketing management
King, William R. - 1967
Persistent link: https://www.econbiz.de/10000049683
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Handbook of modern marketing
Buell, Victor P. (ed.) - 1970
Persistent link: https://www.econbiz.de/10000051483
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Marketing in business management : text and readings
Shaw, Steven J.; Gittinger, C. McFerron - 1963
Persistent link: https://www.econbiz.de/10002800624
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Basic marketing : a managerial approach
McCarthy, E. Jerome - 1968 - 3. ed
Persistent link: https://www.econbiz.de/10002413673
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Decision support for marketing management
Little, John D. C. - 1978
Persistent link: https://www.econbiz.de/10002378730