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Marketing management
Marketing
18,650
Marketingmanagement
3,270
Theorie
2,230
Theory
2,223
Deutschland
2,069
Germany
1,725
Konsumentenverhalten
1,267
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1,264
USA
1,165
United States
1,057
Strategisches Management
1,033
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923
Marketingtheorie
792
Beziehungsmarketing
765
Relationship marketing
757
Marketing theory
755
Management
710
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614
Absatzplanung
594
Werbung
584
Markenführung
560
Brand management
559
Absatz
544
Online-Marketing
499
Innovation
469
Internet marketing
463
Welt
421
World
421
Advertising
418
Unternehmen
403
Strategic management
392
Verbraucherverhalten
391
Aufsatzsammlung
388
Zielgruppe
380
KMU
367
SME
367
Dienstleistung
359
Electronic Commerce
356
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325
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Kotler, Philip
71
Kerin, Roger A.
24
Meffert, Heribert
23
Armstrong, Gary
21
Hartley, Steven W.
19
Keller, Kevin Lane
19
Bruhn, Manfred
18
Kirchgeorg, Manfred
18
Pepels, Werner
18
Peter, Jerome Paul
17
Kuß, Alfred
16
Donnelly, James H.
14
Unger, Fritz
13
Piercy, Nigel
12
Rudelius, William
12
Burmann, Christoph
11
Tomczak, Torsten
10
Homburg, Christian
9
Huber, Frank
9
Runia, Peter
9
Sheth, Jagdish N.
9
Baker, Michael John
8
Doyle, Peter
8
Fuchs, Wolfgang
8
Kleinaltenkamp, Michael
8
Levinson, Jay Conrad
8
Morgan, Neil A.
8
Adeola, Ogechi
7
Boone, Louis E.
7
Cravens, David W.
7
Ferrell, Odies C.
7
Helm, Roland
7
Hinson, Robert
7
Hutt, Michael D.
7
Opresnik, Marc Oliver
7
Scharf, Andreas
7
Speh, Thomas W.
7
Boyd, Harper W.
6
Drees, Norbert
6
Fink, Klaus-J.
6
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American Marketing Association
35
Springer Fachmedien Wiesbaden
15
OECD
10
NetLibrary, Inc
6
Verlag Franz Vahlen
6
Center of Market Oriented Product and Production Management
5
Chartered Institute of Marketing
5
Duncker & Humblot
5
Fördergesellschaft Marketing an der Universität Augsburg
5
Harvard Graduate School of Business Administration
5
American Management Association
4
Haufe-Lexware GmbH & Co. KG
4
Pearson Studium
4
Uni-Taschenbücher GmbH
4
De Gruyter Oldenbourg
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
IGI Global
3
NWB Verlag
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
W. Kohlhammer GmbH
3
Wiley-VCH
3
epubli GmbH
3
AMACOM
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
Berliner Wissenschafts-Verlag
2
Conference Board
2
Edward Elgar Publishing
2
Fachhochschule Reutlingen / European School of Business
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Icfai University Press <Hyderabad>
2
Institut für Marketing und Trendanalysen <Gutau>
2
MITP Verlags-GmbH & Co. KG
2
Verlag Dr. Kovač
2
Wissenschaftliche Gesellschaft für Innovatives Marketing
2
Österreichische Gesellschaft für Absatzwirtschaft
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
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SpringerLink / Bücher
64
Journal of business research : JBR
53
Industrial marketing management : the international journal for industrial and high-tech firms
51
Lehrbuch
33
Europäische Hochschulschriften / 5
27
European journal of marketing : EJM
21
Journal of marketing management : MM
21
Journal of strategic marketing
19
Gabler Edition Wissenschaft
18
Journal of marketing
18
Springer eBook Collection
17
Journal of Islamic marketing : JIMA
16
Journal of business-to-business marketing
16
The journal of business & industrial marketing
16
Marketing intelligence & planning
15
Springer eBook Collection / Business and Economics
15
Marketing theory
14
Journal of the Academy of Marketing Science
13
AMS review : official publication of the Academy of Marketing Science
12
Business horizons
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of research in marketing and entrepreneurship : JRME
12
McGraw-Hill/Irwin series in marketing
12
International journal of islamic marketing and branding
10
Journal of macromarketing
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of marketing communications
9
Journal of research in marketing and entrepreneurship
9
OECD Health Statistics
9
Cogent business & management
8
Hamburger Schriften zur Marketingforschung
8
Meffert-Marketing-Edition
8
Neue betriebswirtschaftliche Forschung : Nbf
8
Schriften zu Marketing und Management
8
Springer eBook Collection / Business and Management
8
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
8
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
7
Gabler-Edition Wissenschaft
7
Journal of Islamic marketing
7
Journal of business ethics : JOBE
7
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ECONIS (ZBW)
3,120
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1
Competition and marketing strategies in the pharmaceutical industry
Slatter, Stuart S.
;
Slatter, Stuart St. P.
-
1977
Persistent link: https://www.econbiz.de/10000001252
Saved in:
2
Marktsegmentierung im Handel
Baum, Frank
-
1994
-
1. Aufl
Persistent link: https://www.econbiz.de/10000891061
Saved in:
3
Segmentation marketing : new methods for capturing business markets
Berrigan, John
;
Finkbeiner, Carl
-
1992
-
1. ed
Persistent link: https://www.econbiz.de/10000854741
Saved in:
4
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000856651
Saved in:
5
Marketing : an introduction
Kotler, Philip
;
Armstrong, Gary
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000858634
Saved in:
6
Grundlagen des Marketing : Darstellung, Kontrollfragen und Lösungen
Berekoven, Ludwig
-
1993
-
5. Aufl.
Persistent link: https://www.econbiz.de/10000860728
Saved in:
7
Rural marketing in India
Ahmad, Shamim
-
1991
Persistent link: https://www.econbiz.de/10000831443
Saved in:
8
The practice of marketing management : analysis, planning, and implementation
Cohen, William A.
-
1991
-
2. ed.
Persistent link: https://www.econbiz.de/10000833499
Saved in:
9
Industry operating and marketing practices limit market entry
1990
Persistent link: https://www.econbiz.de/10000835183
Saved in:
10
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
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