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~subject:"Marketing management"
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Marketing management
Markenführung
17,004
Brand management
16,982
Konsumentenverhalten
8,179
Consumer behaviour
8,177
Markenimage
7,066
Brand image
6,935
Hotel industry
6,339
Hotellerie
6,331
Markenartikel
5,214
Brand
5,213
Beziehungsmarketing
2,981
Relationship marketing
2,978
Markenpolitik
2,187
Social Web
1,958
Social web
1,955
Online-Marketing
1,836
Internet marketing
1,802
Deutschland
1,571
Marketingmanagement
1,513
Germany
1,439
Customer satisfaction
1,230
Kundenzufriedenheit
1,228
Werbewirkung
1,152
Advertising effects
1,140
Theorie
1,074
Theory
1,070
Dienstleistungsqualität
1,049
Service quality
1,048
USA
1,025
United States
980
Luxusgüter
977
Luxury goods
976
Marketing
923
Kultursoziologie
842
Werbung
794
Advertising
752
Tourismus
741
Tourism
729
Corporate reputation
723
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Keller, Kevin Lane
18
Melewar, T. C.
14
Laukkanen, Tommi
9
Baumgarth, Carsten
7
Gardini, Marco A.
7
Kitchen, Philip J.
7
Ko, Eunju
7
O'Cass, Aron
7
Urde, Mats
7
Šerić, Maja
7
Aaker, David A.
6
Adeola, Ogechi
6
Balmer, John M. T.
6
Burmann, Christoph
6
Foroudi, Pantea
6
Hirvonen, Saku
6
MacInnis, Deborah J.
6
Reijonen, Helen
6
Balmer, John M.T.
5
Bruhn, Manfred
5
Chan-Olmsted, Sylvia M.
5
Gil Saura, Irene
5
Hinson, Robert
5
Meffert, Heribert
5
Merrilees, Bill
5
Bang Nguyen Viet
4
Bang, Nguyen
4
Cuneo, Andres
4
Gupta, Suraksha
4
Loureiro, Sandra Maria Correia
4
Martínez-López, Francisco J.
4
Mingione, Michela
4
Mutum, Dilip S.
4
Ozuem, Wilson
4
Park, C. Whan
4
Pitt, Leyland F.
4
Sakkthivel, A. M.
4
Schultz, Don E.
4
Srivastava, R. K.
4
Tuominen, Sasu
4
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American Marketing Association
4
Books on Demand GmbH <Norderstedt>
3
Gesellschaft zur Erforschung des Markenwesens
3
Information Resources Management Association
3
De Gruyter Oldenbourg
2
Haufe-Lexware GmbH & Co. KG
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer Fachmedien Wiesbaden
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Erasmus Research Institute of Management
1
Forschungskreis Tourismus-Management
1
Helmut-Schmidt-Universität
1
IGI Global
1
International Association for the Study of Insurance Economics
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <16, 2012, Berlin>
1
Markendialog <19., 2015, Berlin>
1
Markendialog <7, 2003, Frankfurt, Main>
1
Media Management and Transformation Centre <Jönköping>
1
Mižnarodnaja Naukovaja Konferencija "Turystyčnyj ta Hotelʹno-Restorannyj Biznes v Ukraïni: Problemy Rozvytku ta Rehuljuvannja" <3, 2012, Tscherkassy>
1
NetLibrary, Inc
1
Peter Lang GmbH
1
Redline Verlag
1
Serviceplan Group
1
Serviceplan Gruppe für Innovative Kommunikation
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Verlag Dr. Kovač
1
Čerkasʹkyj deržavnyj technolohičnyj universytet
1
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Journal of business research : JBR
48
The journal of brand management : an international journal
45
The journal of product & brand management
32
Journal of strategic marketing
23
European journal of marketing : EJM
21
Journal of retailing and consumer services
21
International journal of hospitality management
19
Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of marketing communications
16
SpringerLink / Bücher
15
Journal of marketing management : MM
12
International journal of contemporary hospitality management
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Springer eBook Collection
10
International marketing review
9
Journal of marketing
9
Journal of promotion management : JPM
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of retailing
9
Journal of the Academy of Marketing Science
9
Asia Pacific journal of marketing and logistics
8
Cogent business & management
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
International journal of advertising : the review of marketing communications
8
The journal of business & industrial marketing
8
The marketing review
8
Business horizons
7
Gabler Edition Wissenschaft
7
International journal of internet marketing and advertising : IJIMA
7
Journal of hospitality marketing & management
7
Journal of promotion management : innovations in planning and applied research
7
Marketing intelligence & planning
7
Tourism management : research, policies, practice
7
International review on public and non-profit marketing
6
Journal of global marketing
6
Management research review
6
Measuring and managing brands
6
European management journal
5
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ECONIS (ZBW)
1,495
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1
The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar
;
Berenguer Contrí, Gloria
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
Saved in:
2
Enhancing customers' positive responses : applying sensory marketing to the hotel website
Lee, Seonjeong
;
Jeong, Miyoung
;
Oh, Haemoon
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 68-85
Persistent link: https://www.econbiz.de/10011879719
Saved in:
3
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza
;
Wymer, Walter
;
O'Cass, Aron
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
Saved in:
4
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
5
How to make your Facebook posts attractive : a case study of a leading budget hotel brand fan page
Su, Na
;
Reynolds, Dennis
;
Sun, Bixuan
- In:
International journal of contemporary hospitality management
27
(
2015
)
8
,
pp. 1772-1790
Persistent link: https://www.econbiz.de/10011447408
Saved in:
6
Strategic importance of "brand" in tourism and hotel industry
Glavor, Kate
;
Koncul, Niko
- In:
Zagreb international review of economics & business
15
(
2012
)
2
,
pp. 79-86
Persistent link: https://www.econbiz.de/10010340614
Saved in:
7
Customer orientation or competitor orientation : which marketing strategy has a higher payoff for hotel brands?
Dev, Chekitan S.
;
Zhou, Kevin Zheng
;
Brown, James R.
; …
- In:
The Cornell School of hotel administration handbook of …
,
(pp. 263-272)
.
2010
Persistent link: https://www.econbiz.de/10008667136
Saved in:
8
Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
Saved in:
9
Corporate brand strategy : drivers and outcomes of hotel industry's brand orientation
Foroudi, Pantea
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012293861
Saved in:
10
Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
International journal of hospitality management
80
(
2019
),
pp. 13-24
Persistent link: https://www.econbiz.de/10012058600
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