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~subject:"Marketing management"
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Dienstleistungs-Marketing
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Marketing management
Marketing
29,173
Dienstleistung
7,058
Deutschland
6,914
Germany
5,528
Theorie
5,133
Theory
5,091
Marketingmanagement
4,769
Services
3,673
Konsumentenverhalten
3,259
Consumer behaviour
3,242
marketing
2,538
Beziehungsmarketing
2,462
Relationship marketing
2,441
Management
2,165
Electronic Commerce
2,086
USA
1,965
Unternehmen
1,917
Strategisches Management
1,898
Marktforschung
1,868
Verbraucherverhalten
1,803
Markenpolitik
1,747
Markenführung
1,721
Brand management
1,703
Werbung
1,698
United States
1,692
Dienstleistungssektor
1,689
Kundenmanagement
1,661
Innovation
1,526
Service industry
1,400
Internet
1,313
Online-Marketing
1,289
Market research
1,211
Internet marketing
1,172
Erfolgsfaktor
1,156
Aufsatzsammlung
1,125
Agribusiness
1,101
Marketingtheorie
1,028
Innovationsmanagement
1,024
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985
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Kotler, Philip
74
Bruhn, Manfred
49
Homburg, Christian
33
Pepels, Werner
30
Meffert, Heribert
25
Kerin, Roger A.
24
Keller, Kevin Lane
22
Kuß, Alfred
22
Tomczak, Torsten
22
Armstrong, Gary
21
Hartley, Steven W.
19
Kirchgeorg, Manfred
19
Fantapié Altobelli, Claudia
18
Peter, Jerome Paul
18
Sheth, Jagdish N.
17
Drees, Norbert
16
Sander, Matthias
16
Berndt, Ralph
15
Donnelly, James H.
14
Piercy, Nigel
14
Unger, Fritz
14
Wiedmann, Klaus-Peter
14
Burmann, Christoph
13
Kleinaltenkamp, Michael
13
Reinecke, Sven
13
Backhaus, Klaus
12
Huber, Frank
12
Rudelius, William
12
Varadarajan, Rajan
10
Vrontis, Demetris
10
Becker, Jochen
9
Esch, Franz-Rudolf
9
Fuchs, Wolfgang
9
Krohmer, Harley
9
Runia, Peter
9
Tropp, Jörg
9
Winkelmann, Peter
9
Adeola, Ogechi
8
Albers, Sönke
8
Baker, Michael John
8
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Springer Fachmedien Wiesbaden
37
American Marketing Association
36
OECD
10
Verlag Franz Vahlen
10
Haufe-Lexware GmbH & Co. KG
9
De Gruyter Oldenbourg
7
Harvard Graduate School of Business Administration
7
Duncker & Humblot
6
Fördergesellschaft Marketing an der Universität Augsburg
6
NetLibrary, Inc
6
Uni-Taschenbücher GmbH
6
Center of Market Oriented Product and Production Management
5
Chartered Institute of Marketing
5
UVK Verlagsgesellschaft mbH
5
Verlag Dr. Kovač
5
American Management Association
4
Campus Verlag
4
Edward Elgar Publishing
4
IGI Global
4
Pearson Studium
4
Wiley-VCH
4
Berliner Wissenschafts-Verlag
3
Erich-Schmidt-Verlag <Berlin>
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Gesellschaft zur Erforschung des Markenwesens
3
NWB Verlag
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
Springer-Verlag GmbH
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
W. Kohlhammer GmbH
3
epubli GmbH
3
AMACOM
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
Arthur D. Little International Inc. <Wiesbaden>
2
Books on Demand GmbH <Norderstedt>
2
European Society for Opinion and Marketing Research
2
Fachhochschule Reutlingen / European School of Business
2
Gesellschaft Entwicklung, Konstruktion, Vertrieb
2
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SpringerLink / Bücher
136
Lehrbuch
58
Journal of business research : JBR
57
Industrial marketing management : the international journal for industrial and high-tech firms
54
Gabler Edition Wissenschaft
52
Europäische Hochschulschriften / 5
51
Springer eBook Collection
41
Springer eBook Collection / Business and Economics
34
European journal of marketing : EJM
23
Journal of strategic marketing
22
Schriften zu Marketing und Management
22
Journal of marketing management : MM
21
Journal of marketing
18
Neue betriebswirtschaftliche Forschung : Nbf
18
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
18
Journal of business-to-business marketing
17
Erfurter Hefte zum angewandten Marketing
16
Journal of Islamic marketing : JIMA
16
Marketing intelligence & planning
16
The journal of business & industrial marketing
16
Marketing theory
14
AMS review : official publication of the Academy of Marketing Science
13
Journal of the Academy of Marketing Science
13
McGraw-Hill/Irwin series in marketing
13
Business horizons
12
DUV / Wirtschaftswissenschaft
12
Gabler-Edition Wissenschaft
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of research in marketing and entrepreneurship : JRME
12
Research
12
Springer eBook Collection / Business and Management
11
Beiträge zum Produkt-Marketing
10
International journal of islamic marketing and branding
10
Journal of marketing communications
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Hamburger Schriften zur Marketingforschung
9
Journal of research in marketing and entrepreneurship
9
Meffert-Marketing-Edition
9
OECD Health Statistics
9
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
8
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ECONIS (ZBW)
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1
Kundenbeziehungen im Dienstleistungsbereich
Bruhn, Manfred
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001436578
Saved in:
2
Globales
Marketing
im Dienstleistungssektor : Determinanten, Ansatzpunkte, Erfolgsträchtigkeit
Reis, Thomas
-
1999
Persistent link: https://www.econbiz.de/10001421055
Saved in:
3
Services
marketing
management : a strategic perspective
Kasper, Hans
;
Helsdingen, Piet van
;
Gabbott, Mark
-
2006
-
2. ed.
Persistent link: https://www.econbiz.de/10002469672
Saved in:
4
Managing services
marketing
: text and readings
Bateson, John E. G.
;
Hoffman, K. Douglas
-
1999
-
4. ed.
Persistent link: https://www.econbiz.de/10001354939
Saved in:
5
Eine dienstleistungsorientierte Perspektive des Handelsmarketing
Faßnacht, Martin
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001737403
Saved in:
6
Strategic
marketing
plan for the creation of a commodities market in Bolivia
Torres Calderón, Scarlett
-
2010
Commodities market,
marketing
, financial services. - Warenbörse, Dienstleistungsmarketing …
Persistent link: https://www.econbiz.de/10003949233
Saved in:
7
Marketing
von Value-added-Services : ein Beitrag zur Angebotsprofilierung im Wettbewerb
Laakmann, Kai
-
1995
Persistent link: https://www.econbiz.de/10013330139
Saved in:
8
Der Integrationsgrad als Gestaltungsparameter der Dienstleistungsproduktion
Corsten, Hans
-
1998
Persistent link: https://www.econbiz.de/10013420163
Saved in:
9
Customer confusion in service-to-business markets : foundations and first empirical results
Lakotta, Jan
;
Jacob, Frank
-
2008
Persistent link: https://www.econbiz.de/10013433065
Saved in:
10
Kundenzufriedenheit : wie Kundentreue im Dienstleistungsbereich die Rentabilität steigert
Quartapelle, Alberto Q.
-
1996
Persistent link: https://www.econbiz.de/10014003696
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