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~subject:"Marketing management"
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The advertising handbook
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Marketing management
Werbung
13,811
Advertising
9,751
Werbewirkung
3,905
Advertising effects
3,848
Konsumentenverhalten
2,899
Consumer behaviour
2,893
Online-Marketing
1,803
Internet marketing
1,799
Theorie
1,428
Theory
1,397
Deutschland
1,033
USA
990
United States
839
Marketing
799
Markenführung
738
Brand management
734
Printwerbung
660
Print advertising
658
advertising
651
Marketingmanagement
645
Germany
568
Social Web
548
Social web
547
Preismanagement
482
Pricing strategy
482
Markenimage
457
Brand image
445
Markenartikel
429
Wettbewerb
412
Zielgruppe
365
Target group
351
Brand
348
Werbewirtschaft
319
Werbepsychologie
316
Competition
310
Öffentlichkeitsarbeit
293
Psychology of advertising
287
Advertising industry
283
Internet
280
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186
Free
49
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348
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278
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59
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59
Graue Literatur
44
Non-commercial literature
44
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33
Sammelwerk
33
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32
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29
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24
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21
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18
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15
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15
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15
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12
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12
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10
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8
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8
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6
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6
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5
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4
Guidebook
4
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4
Handbuch
4
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4
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3
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3
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3
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3
Wörterbuch
3
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2
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2
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2
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2
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2
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1
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English
496
German
123
Russian
4
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2
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1
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Bruhn, Manfred
19
Kaiser, Harry M.
16
Esch, Franz-Rudolf
9
Pepels, Werner
9
Hackley, Christopher E.
6
Pelsmacker, Patrick de
6
Percy, Larry
6
Jain, Amit
5
Malik, Garima
5
Yan, Ruiliang
5
Adeola, Ogechi
4
Czarnecka, Barbara
4
Dahl, Stephan
4
Gijsenberg, Maarten J.
4
Kinnucan, Henry W.
4
Kitchen, Philip J.
4
Laurie, Sally
4
Lloyd, Jenny
4
Mortimer, Kathleen
4
Taylor, Charles Raymond
4
Boenigk, Michael
3
Dekimpe, M. G.
3
Eagle, Lynne C.
3
Eisend, Martin
3
Engel, James F.
3
Forker, Olan D.
3
Jacobi, Erik S.
3
Kerbache, Laoucine
3
Kerr, Gayle
3
Lee, Janghyuk
3
Lenz, John E.
3
Pei, Zhi
3
Pilarczyk, Bogna
3
Rosengren, Sara
3
Shimp, Terence A.
3
Steffenhagen, Hartwig
3
Voigt, Kai-Ingo
3
van Heerde, Harald J.
3
Araujo, Luis
2
Baccarella, Christian V.
2
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American Marketing Association
4
Cornell University / Department of Agricultural Economics
3
Springer Fachmedien Wiesbaden
3
European Advertising Academy
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Duncker & Humblot
1
European Society for Opinion and Marketing Research
1
ICC Deutschland Internationale Handelskammer
1
ICORIA <10, 2011, Berlin>
1
ICORIA <12., 2013, Zagreb>
1
IGI Global
1
Institut für Volkswirtschaftslehre und Statistik der Universität Mannheim
1
Interdisziplinäres Symposium der Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation (EUKO) <13., 2013, Eichstätt>
1
International Conference on Marketing and Development
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Marx Károly Közgazdaságtudományi Egyetem <Budapest>
1
Meždunarodnaja Naučno-Praktičeskaja Konferencija Reklamnyj Rynok Rossii: Problemy i Perspektivy <2010, Orel>
1
NWB Verlag
1
NetLibrary, Inc
1
Oblast Orel
1
Special Libraries Association
1
Stereotypen und Wissensrepräsentationen in Marketing und Werbung <Veranstaltung> <2015, Darmstadt>
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Uni-Taschenbücher GmbH
1
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Published in...
All
Journal of marketing communications
14
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
Journal of advertising research
9
European journal of marketing : EJM
8
International journal of advertising : the review of marketing communications
7
Journal of Islamic marketing : JIMA
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
SpringerLink / Bücher
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Journal of promotion management : JPM
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Asia Pacific journal of marketing and logistics
5
International journal of internet marketing and advertising : IJIMA
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of business research : JBR
5
Journal of marketing
5
European journal of operational research : EJOR
4
International journal of economic issues : IJEI
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing management : MM
4
Journal of promotion management : innovations in planning and applied research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing and consumer services
4
Springer eBook Collection
4
The marketing review
4
Economics and business review
3
European Advertising Academy
3
European research studies
3
International journal of technology marketing : IJTMkt
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing research : JMR
3
Journal of retailing
3
Lehrbuch
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
A reader in marketing communications
2
Advances in advertising research
2
Advances in international marketing
2
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Source
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ECONIS (ZBW)
626
Showing
1
-
10
of
626
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date (oldest first)
1
High-tech marketing communication in the automotive industry : a content analysis of print advertisements
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of business environment : IJBE
6
(
2014
)
4
,
pp. 395-410
Persistent link: https://www.econbiz.de/10010492064
Saved in:
2
Cross promotion of web references in print ads : are advertisers attempting to engage consumers?
Lepkowska-White, Elzbieta
;
Parsons, Amy
;
Ceylan, Aylin
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 309-326
Persistent link: https://www.econbiz.de/10010433942
Saved in:
3
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
4
Techniques for Marketing New Products
Banning, Douglas
-
1957
Persistent link: https://www.econbiz.de/10001499976
Saved in:
5
Ad Lib : when customers create the ad
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Campell, Colin
- In:
California management review
50
(
2007/08
)
4
,
pp. 6-30
Persistent link: https://www.econbiz.de/10003755732
Saved in:
6
Praxiswissen Anzeigenverkauf : so gelingt die Kommunikation zwischen Verlag, Agentur und Kunde
Szameitat, Thorsten
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003901864
Saved in:
7
Anzeigenmarketing im Verlag : eine empirische Analyse der Marketingressourcen und Marketingkompetenzen im Anzeigenmarketing von Zeitschriftenverlagen
Pelz, Richard
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003571619
Saved in:
8
Media placement versus advertising execution
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
Cutting edge international research
,
(pp. 333-345)
.
2010
Persistent link: https://www.econbiz.de/10003985213
Saved in:
9
Rx for brand consistency : should pharmaceutical marketers send different messages to physician and consumer audiences?
Saxton, Kim
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 380-393
Persistent link: https://www.econbiz.de/10009267470
Saved in:
10
Persuasive social approval cues in print advertising : exploring visual and textual strategies and consumer self-monitoring
Myers, Jun Rong
;
Sar, Sela
- In:
Journal of marketing communications
19
(
2013
)
3
,
pp. 168-181
Persistent link: https://www.econbiz.de/10009774224
Saved in:
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