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Preparing for the adoption of the new arrival
Castaño, Raquel; Sujan, Mita; Kacker, Manish; Sujan, Harish - In: GfK marketing intelligence review : Marketingforschung … (2009) 2, pp. 16-23
Persistent link: https://www.econbiz.de/10003902470
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Cases in marketing management
Dalrymple, Douglas J.; Parsons, Leonard J.; Jeannet, … - 1992
Persistent link: https://www.econbiz.de/10000842498
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Marketing management : text and cases
Dalrymple, Douglas J.; Parsons, Leonard J. - 1995 - 6. ed
Persistent link: https://www.econbiz.de/10000150865
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Selling
Hopkins, Tom; Dalrymple, Douglas J.; Cron, William L.; … - 2007
Persistent link: https://www.econbiz.de/10003401782
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Marketing management : text and cases
Dalrymple, Douglas J.; Parsons, Leonard J. - 2000 - 7. ed
Persistent link: https://www.econbiz.de/10001430351
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Marketing management : strategy and cases
Dalrymple, Douglas J.; Parsons, Leonard J. - 1986 - 4. ed
Persistent link: https://www.econbiz.de/10013490204