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Evaluation of the influence of a chosen element of insurance companies' employees behaviour on specific aspects of customer relations management
Grzebieniak, Andrzej - In: Olsztyn economic journal 8 (2013) 2, pp. 177-187
Persistent link: https://www.econbiz.de/10010506161
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Suppliers' power relationships with industrial key customers
Lacoste, Sylvie; Blois, Keith J. - In: The journal of business & industrial marketing 30 (2015) 5, pp. 562-571
Persistent link: https://www.econbiz.de/10011339880
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LRFMP model for customer segmentation in the grocery retail industry : a case study
Peker, Serhat; Kocyigit, Altan; Eren, P. Erhan - In: Marketing intelligence & planning 35 (2017) 4, pp. 544-559
Persistent link: https://www.econbiz.de/10011723818
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Marketing capabilities in the digital environment : consequences on the performance of the company
Pașcalău, Valentina-Simona - In: Oradea journal of business and economics 5 (2020) 1, pp. 106-114
Persistent link: https://www.econbiz.de/10012404508
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Customer relationship management : an approach to competitive advantage in the banking sector by exploring the mediational role of loyalty
Bhat, Suhail Ahmad; Darzi, Mushtag Ahmad - In: The international journal of bank marketing : IJBM 34 (2016) 3, pp. 388-410
Persistent link: https://www.econbiz.de/10011593782
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The strategic value of niche importers in international marketing channels
Hammervoll, Trond; Toften, Kjell - In: International journal of globalisation and small … 6 (2014) 2, pp. 119-129
Persistent link: https://www.econbiz.de/10011348082