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Marketing management
New product development
37
Produktentwicklung
36
USA
31
United States
29
Innovation
27
Marketingmanagement
17
Consumer behaviour
16
Innovation management
16
Innovationsmanagement
16
Konsumentenverhalten
15
Brand management
10
Markenführung
10
Theorie
9
Theory
9
Beziehungsmarketing
8
Brand image
8
China
8
Industrie
8
International marketing
8
Lieferantenmanagement
8
Manufacturing industries
8
Markenimage
8
Marketing
8
Relationship marketing
8
Supplier relationship management
8
Firm performance
7
Unternehmenserfolg
7
Automotive industry
6
Internationales Marketing
6
Kfz-Industrie
6
Product quality
6
Produktqualität
6
new product development
6
Innovation diffusion
5
Innovationsdiffusion
5
Japan
5
Knowledge management
5
Market research
5
Marktforschung
5
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English
17
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Calantone, Roger J.
17
Droge, Cornelia
3
Cavusgil, Erin
2
Di Benedetto, C. Anthony
2
Voorhees, Clay M.
2
Akdeniz, Billur
1
Atuahene-Gima, Kwaku
1
Bonner, Joseph M.
1
Chaudhuri, Malika
1
Cockrell, Seth
1
Deligonul, Z. Seyda
1
Durmusoglu, Serdar S.
1
Ellinger, Alexander E.
1
Good, Valerie
1
Harmancioglu, Nukhet
1
Harvey, Curtis E.
1
Hult, G. Tomas M.
1
Keller, Scott B.
1
Lee, Yikuan
1
Lin, Bou-wen
1
Lynch, Daniel F.
1
Ozkaya, Elif
1
Ozkaya, H. Erkan
1
Ozment, John
1
Rakthin, Sirisuhk
1
Sardashti, Hanieh
1
Schatzel, Kim E.
1
Schrock, Wyatt A.
1
Stanko, Michael A.
1
Wang, Joyce
1
Wang, Joyce Feng
1
Wong, Yim Yu
1
Zhang, Yufei
1
Zhao, Yanhui
1
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Journal of the Academy of Marketing Science
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
European journal of innovation management
1
Health marketing quarterly
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of euromarketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Marketing strategy organization and implementation
1
Psychology & marketing
1
The journal of applied business research
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
17
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1
The impact of internal marketing efforts in distribution service operations
Keller, Scott B.
;
Lynch, Daniel F.
;
Ellinger, Alexander E.
-
2009
Persistent link: https://www.econbiz.de/10003836687
Saved in:
2
Strategic fit to resources versus NPD execution proficiencies : what are their roles in determining success?
Harmancioglu, Nukhet
;
Droge, Cornelia
;
Calantone, Roger J.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 266-282
Persistent link: https://www.econbiz.de/10003900697
Saved in:
3
Unfortunately the introduction of our new product will be delayed : an exploratory examination of factors that influence a firm to announce changes in its new product plans
Schatzel, Kim E.
;
Calantone, Roger J.
;
Droge, Cornelia
- In:
The journal of applied business research
24
(
2008
)
2
,
pp. 115-126
Persistent link: https://www.econbiz.de/10003710233
Saved in:
4
Building commiment in buyer-seller relationships : a tie strength perspective
Stanko, Michael A.
;
Bonner, Joseph M.
;
Calantone, Roger J.
- In:
Industrial marketing management : the international …
36
(
2007
)
8
,
pp. 1094-1103
Persistent link: https://www.econbiz.de/10003555954
Saved in:
5
Late entrant over-the-counter and Rx market entry strategies : an investigation in the pharmaceutical industry
Cavusgil, Erin
;
Deligonul, Z. Seyda
;
Calantone, Roger J.
- In:
International journal of pharmaceutical and healthcare …
5
(
2011
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10009241543
Saved in:
6
Market orientation, knowledge competence, and innovation
Ozkaya, H. Erkan
;
Droge, Cornelia
;
Hult, G. Tomas M.
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 309-318
Persistent link: https://www.econbiz.de/10011398558
Saved in:
7
Are pharmaceutical marketing decisions calibrated to communications effects?
Cavusgil, Erin
;
Calantone, Roger J.
- In:
Health marketing quarterly
28
(
2011
)
4
,
pp. 317-336
Persistent link: https://www.econbiz.de/10009410499
Saved in:
8
Effectiveness of marketing cues on consumer perceptions of quality : the moderating roles of brand reputation and third-party information
Akdeniz, Billur
;
Calantone, Roger J.
;
Voorhees, Clay M.
- In:
Psychology & marketing
30
(
2013
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10009716240
Saved in:
9
The role of lean launch execution and launch timing on new product performance
Calantone, Roger J.
;
Di Benedetto, C. Anthony
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
4
,
pp. 526-538
Persistent link: https://www.econbiz.de/10009566397
Saved in:
10
Understanding and managing international product launch : a comparison between developed and emerging markets
Lee, Yikuan
;
Lin, Bou-wen
;
Wong, Yim Yu
;
Calantone, Roger J.
- In:
The journal of product innovation management : an …
28
(
2011
),
pp. 104-120
Persistent link: https://www.econbiz.de/10009387617
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