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Value co-creation behaviour : antecedents and consequences

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Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...

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Marketing the e-business

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History, definitions. and frameworks -- The e-business environment -- E-marketing research -- E-marketing strategy -- Consumer behaviour and e-segmentation -- Customer relationship marketing -- Multi-channel marketing -- Online branding -- Online marketing communications -- E-retailing : from...

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