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~subject:"Marketing management"
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Marketing management
Unternehmenskultur
17,013
Marketingmanagement
16,897
Corporate culture
15,659
Marketing
3,547
Theorie
3,408
Theory
3,387
Deutschland
3,073
Germany
2,922
Konsumentenverhalten
2,640
Consumer behaviour
2,637
USA
2,292
United States
2,224
Beziehungsmarketing
2,038
Relationship marketing
2,031
Unternehmenserfolg
1,916
Organizational change
1,860
Firm performance
1,854
Organisatorischer Wandel
1,846
Strategisches Management
1,833
Innovation
1,659
Markenführung
1,640
Brand management
1,636
Strategic management
1,490
Management
1,404
Führungsstil
1,354
Leadership style
1,327
Unternehmensethik
1,301
Innovationsmanagement
1,278
Business ethics
1,237
Innovation management
1,204
Corporate Social Responsibility
1,150
Online-Marketing
1,144
Corporate social responsibility
1,121
Internet marketing
1,105
Verhalten in Organisationen
1,105
Multinationales Unternehmen
1,103
Organizational behaviour
1,100
SME
1,095
KMU
1,094
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Arbeitspapier
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Working Paper
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Case study
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Fallstudie
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Aufsatzsammlung
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Konferenzschrift
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Ratgeber
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Guidebook
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Kotler, Philip
88
Bruhn, Manfred
82
Homburg, Christian
64
Meffert, Heribert
62
Pepels, Werner
46
Sheth, Jagdish N.
41
Keller, Kevin Lane
38
Kumar, V.
38
Esch, Franz-Rudolf
34
Kirchgeorg, Manfred
34
Bauer, Hans H.
32
Wiedmann, Klaus-Peter
32
Backhaus, Klaus
29
Tomczak, Torsten
29
Vrontis, Demetris
29
Kitchen, Philip J.
28
Albers, Sönke
27
Kerin, Roger A.
27
Kleinaltenkamp, Michael
26
Berndt, Ralph
25
Kuß, Alfred
25
Piercy, Nigel
25
Burmann, Christoph
24
O'Cass, Aron
24
Melewar, T. C.
22
Varadarajan, Rajan
22
Armstrong, Gary
21
Balmer, John M. T.
21
Diller, Hermann
21
Fantapié Altobelli, Claudia
21
Hartley, Steven W.
21
Hinson, Robert
21
Morgan, Neil A.
21
Rajagopal
21
Schultz, Don E.
21
Fritz, Wolfgang
20
Hult, G. Tomas M.
20
Madhani, Pankaj M.
20
Peter, Jerome Paul
20
Drees, Norbert
19
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Institution
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American Marketing Association
58
Springer Fachmedien Wiesbaden
49
Books on Demand GmbH <Norderstedt>
17
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
IGI Global
12
OECD
12
Verlag Franz Vahlen
10
Haufe-Lexware GmbH & Co. KG
9
De Gruyter Oldenbourg
8
Chartered Institute of Marketing
7
Fachhochschule Reutlingen / European School of Business
7
Harvard Graduate School of Business Administration
7
Information Resources Management Association
7
National Bureau of Economic Research
7
NetLibrary, Inc
7
Verlag Dr. Kovač
7
AMACOM
6
American Management Association
6
Duncker & Humblot
6
Edward Elgar Publishing
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Uni-Taschenbücher GmbH
6
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
UVK Verlagsgesellschaft mbH
5
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
Berliner Wissenschafts-Verlag
4
Campus Verlag
4
Erich-Schmidt-Verlag <Berlin>
4
INSEAD
4
Internationales Arbeitsamt
4
Macquarie University / Department of Economics
4
Pearson Studium
4
Wiley-VCH
4
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Gesellschaft zur Erforschung des Markenwesens
3
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Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
192
SpringerLink / Bücher
172
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
97
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
65
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
16,073
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1
Corporate Identity, Corporate Image und integrierte Kommunikation als Problembereiche des Marketing
Möhlenbruch, Dirk
;
Claus, Burghard
;
Schmieder, Ulf-Marten
-
2000
Persistent link: https://www.econbiz.de/10001499878
Saved in:
2
Ansatz eines strategischen CSR-Konzeptes zur Förderung innovativer Technologien am Beispiel der Nanotechnologie
Wiedmann, Klaus-Peter
;
Seegebarth, Barbara
;
Dieterich, …
-
2011
Persistent link: https://www.econbiz.de/10008859254
Saved in:
3
Toward a better understanding of proactive market orientation : a cross-cultural examination of performance consequences and antecedents
Oswald, Monika
-
2013
Persistent link: https://www.econbiz.de/10009757847
Saved in:
4
Wrestling with Starbucks : conscience, capital, cappuccino
Fellner, Kim
-
2008
Persistent link: https://www.econbiz.de/10003543167
Saved in:
5
Vertrauen - oder das Wunder der Loyalität : für eine neue Wirtschaftsethik. Beiträge zu
Unternehmenskultur
als Marketing-Strategie
Dettmann, Joachim
;
Holewa, Michael
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003191618
Saved in:
6
The influence of marketing executives in top management teams : a cross-cultural evaluation of social capital and personality
Lackhoff, Fritz
-
2013
-
1. ed.
Persistent link: https://www.econbiz.de/10013447012
Saved in:
7
Unternehmensphilosophie als strategischer Erfolgsfaktor im internationalen Marketing
Dederichs, Joerg
-
1995
Persistent link: https://www.econbiz.de/10000904595
Saved in:
8
Market oriented isn't enough : build a learning organization ; commentary
Slater, Stanley F.
;
Narver, John C.
-
1994
Persistent link: https://www.econbiz.de/10000886771
Saved in:
9
Die Anwendung des Marketinginstrumentariums zur Förderung des technologischen Wandels in Industrieunternehmen : unter besonderer Berücksichtigung Polens
Bölling, Christoph
-
1997
Persistent link: https://www.econbiz.de/10000961789
Saved in:
10
Integrierte Marketing-Kommunikation von Konzernen. Mit einem Geleitw. von Arnold Hermanns
Robers, Diane
-
1999
Persistent link: https://www.econbiz.de/10001380565
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