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Behavioral brand loyalty and consumer brand associations
Romaniuk, Jenni; Nenycz-Thiel, Magda - In: Journal of business research : JBR 66 (2013) 1, pp. 67-72
Persistent link: https://www.econbiz.de/10009720387
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Brand attributes - "distribution outlets' in the mind
Romaniuk, Jenni - 2009
Persistent link: https://www.econbiz.de/10003784907
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Comparing methods of measuring brand personality traits
Romaniuk, Jenni - In: Journal of marketing theory and practice 16 (2008) 2, pp. 153-161
Persistent link: https://www.econbiz.de/10003735485
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De-clutter your mind : seven worries you can drop from your research agenda
Romaniuk, Jenni - In: Journal of advertising research 53 (2013) 2, pp. 131-133
Persistent link: https://www.econbiz.de/10009778476
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The stability and sales contribution of heavy-buying housholds
Romaniuk, Jenni; Wight, Samuel - In: Journal of consumer behaviour : an international … 14 (2015) 1, pp. 13-20
Persistent link: https://www.econbiz.de/10011294155