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~subject:"Marketing management"
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Marketing management
Consumer behaviour
45
Konsumentenverhalten
43
Brand management
37
Markenführung
35
Brand image
29
Markenimage
29
Advertising effects
24
Werbewirkung
24
Brand
23
Markenartikel
23
Advertising
15
Werbung
13
Fernsehwerbung
9
Television advertising
9
Viral marketing
9
Virales Marketing
9
Australia
7
Großbritannien
7
Market share
7
Measurement
7
Messung
7
Television
7
United Kingdom
7
Word of mouth
7
Australien
6
Einzelhandel
6
Internet marketing
6
Online-Marketing
6
Retail trade
6
USA
6
United States
6
Competition
5
Fernsehen
5
Fernsehprogramm
5
Market research
5
Marketingmanagement
5
Marktanteil
5
Marktforschung
5
Media usage
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Romaniuk, Jenni
5
Nenycz-Thiel, Magda
1
Wight, Samuel
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Journal of advertising research
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of marketing theory and practice
1
Measuring and managing brands
1
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ECONIS (ZBW)
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1
Behavioral brand loyalty and consumer brand associations
Romaniuk, Jenni
;
Nenycz-Thiel, Magda
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 67-72
Persistent link: https://www.econbiz.de/10009720387
Saved in:
2
Brand attributes - "distribution outlets' in the mind
Romaniuk, Jenni
-
2009
Persistent link: https://www.econbiz.de/10003784907
Saved in:
3
Comparing methods of measuring brand personality traits
Romaniuk, Jenni
- In:
Journal of marketing theory and practice
16
(
2008
)
2
,
pp. 153-161
Persistent link: https://www.econbiz.de/10003735485
Saved in:
4
De-clutter your mind : seven worries you can drop from your research agenda
Romaniuk, Jenni
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 131-133
Persistent link: https://www.econbiz.de/10009778476
Saved in:
5
The stability and sales contribution of heavy-buying housholds
Romaniuk, Jenni
;
Wight, Samuel
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
1
,
pp. 13-20
Persistent link: https://www.econbiz.de/10011294155
Saved in:
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