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Virtual reality marketing and customer advocacy : transforming experiences from story-telling to story-doing

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Customer participation in firm-initiated activities via social media : understanding the role of experiential value

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Social media, customer engagement, and sales organizations : a research agenda

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Social media marketing and brand authenticity : the role of value co-creation

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Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation

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Consumer Generated Advertising : Konsumenten als Marktpartner in der Werbung

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Enhancing brand relationship performance through customer participation and value creation in social media brand communities

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