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~subject:"Marketing management"
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Marketing management
Relationship marketing
64
Beziehungsmarketing
63
Consumer behaviour
61
Konsumentenverhalten
61
Kundenwert
24
Customer value
23
Customer satisfaction
17
Einzelhandel
17
Kundenzufriedenheit
17
Retail trade
17
Brand management
16
Distribution channel
16
Markenführung
16
Vertriebsweg
16
Marketingmanagement
15
Niederlande
13
E-commerce
12
Electronic Commerce
12
Internet marketing
12
Netherlands
12
Online retailing
12
Online-Handel
12
Online-Marketing
12
Marketing
11
Marketingtheorie
11
Dienstleistungsqualität
10
Marketing theory
10
Service quality
10
Theorie
9
Theory
9
Direct marketing
8
Direktmarketing
8
Kundenbindungsprogramm
8
Loyalty program
8
Social Web
8
Social web
8
USA
8
United States
8
Category Management
7
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English
14
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Verhoef, Peter C.
13
Wiesel, Thorsten
3
Prins, Remco
2
Arts, Joep
1
Baker, William
1
Bijmolt, Tammo H. A.
1
Emrich, Oliver
1
Gensler, Sonja
1
Haan, Evert de
1
Herhausen, Dennis
1
Kleinlercher, Kristina
1
Kooge, Edwin
1
Krafft, Manfred
1
Leeflang, Peter
1
Lemon, Katherine N.
1
Malthouse, Edward C.
1
McAlister, Leigh
1
Natter, Martin
1
Neslin, Scott A.
1
Ou, Yi-Chun
1
Pauwels, Koen
1
Pennings, Joost M. E.
1
Prins, R.
1
Reiner, Jochen
1
Rudolph, Thomas
1
Venkatesan, Rajkumar
1
Walk, Natasha
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
ERIM Report Series Reference
1
ERIM report series research in management
1
Handbook of marketing and finance
1
Journal of international marketing
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
14
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1
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
2
The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
Saved in:
3
Marketing communication drivers of adoption timing of a new e-service among existing customers
Prins, Remco
(
contributor
);
Verhoef, Peter C.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003484688
Saved in:
4
CRM in data-rich multichannel retailing environments : a review and future research directions
Verhoef, Peter C.
;
Venkatesan, Rajkumar
;
McAlister, Leigh
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003987337
Saved in:
5
The marketing-finance interface : an organizational perspective
Verhoef, Peter C.
;
Pennings, Joost M. E.
- In:
Handbook of marketing and finance
,
(pp. 225-243)
.
2012
Persistent link: https://www.econbiz.de/10009552413
Saved in:
6
A cross-national investigation into the marketing department's influence within the firm : toward initial empirical generalizations
Verhoef, Peter C.
;
Leeflang, Peter
;
Reiner, Jochen
; …
- In:
Journal of international marketing
19
(
2011
)
3
,
pp. 59-86
Persistent link: https://www.econbiz.de/10009299833
Saved in:
7
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
8
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
9
Marketing perspectives on digital business models : a framework and overview of the special issue
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 341-349
Persistent link: https://www.econbiz.de/10012134254
Saved in:
10
Understanding customer experience throughout the customer journey
Lemon, Katherine N.
;
Verhoef, Peter C.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 69-96
Persistent link: https://www.econbiz.de/10011621578
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