loyal. This study represents an important contribution to research on Brand Attachment in marketing and strategic management … in the automotive sector, particularly in the Portuguese market, and supports the definition of the best marketing …

: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury …“In his new book, Eugene Chan finally unlocks the full potential of consumer psychology for marketing practice. Jargon … modern consumers.”– François Carrillat, Professor of Marketing Department, Griffith Business School, Griffith University …