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Marketing management
Consumer behaviour
122
Konsumentenverhalten
118
Einzelhandel
60
Retail trade
59
Relationship marketing
57
Beziehungsmarketing
54
USA
33
United States
33
Service quality
29
Social Web
27
Social web
27
Customer satisfaction
25
Dienstleistungsqualität
23
Marketing
23
Kundenzufriedenheit
22
Internet marketing
21
Online-Marketing
21
Marketingmanagement
19
Preismanagement
19
Pricing strategy
19
Customer service
14
Ladengestaltung
13
Lieferantenmanagement
13
Store design
13
Supplier relationship management
13
E-commerce
12
Electronic Commerce
12
Emotion
12
Online retailing
12
Online-Handel
12
Theorie
12
Theory
12
Kundenservice
11
Meta-analysis
11
Retailing
11
marketing
11
Advertising
10
Advertising effects
10
Artificial intelligence
10
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5
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1
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Article
14
Book / Working Paper
4
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Article in journal
12
Aufsatz in Zeitschrift
12
Aufsatz im Buch
2
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2
Graue Literatur
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Non-commercial literature
2
Arbeitspapier
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1
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1
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Language
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English
18
Author
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Grewal, Dhruv
11
Ruyter, Ko de
6
Levy, Michael
3
Bolton, Ruth N.
2
Dant, Rajiv P.
2
Keeling, Debbie Isobel
2
Palmatier, Robert W.
2
Roggeveen, Anne L.
2
Agarwal, Amit
1
Bharadwaj, Neeraj
1
Chen, Ching-fu
1
Davenport, Thomas H.
1
Evans, Kenneth R.
1
Fossen, Beth
1
Guha, Abhijit
1
Jong, Ad de
1
Laer, Tom van
1
Lindsey-Mullikin, Joan
1
Mo, Ce
1
Munger, Jeanne
1
Ngo, Liem Viet
1
Odekerken-Schröder, Gaby
1
Oppen, Claudia van
1
Pechmann, Connie
1
Peters, Kay
1
Plangger, Kirk
1
Polyakova, Alexandra
1
Puccinelli, Nancy M.
1
Ringberg, Torsten
1
Shankar, Venkatesh
1
Spence, Charles
1
Sunder, Sarang
1
Tucker, Catherine
1
Wetzels, Martin
1
Yu, Ting
1
van Laer, Tom
1
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American Marketing Association
1
Winter Educators' Conference <1998, Austin, Tex.>
1
Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Australasian marketing journal
1
Customer relationship management in electronic markets
1
Harvard business review : HBR
1
Journal of marketing
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
Marketing letters : a journal of research in marketing
1
Marketing-mix strategies - product strategy and promotion strategy
1
Proceedings series / American Marketing Association
1
Psychology & marketing
1
Research memorandum / METEOR
1
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ECONIS (ZBW)
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1
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
2
Store atmospherics : a multisensory perspective
Spence, Charles
;
Puccinelli, Nancy M.
;
Grewal, Dhruv
; …
- In:
Psychology & marketing
31
(
2014
)
7
,
pp. 472-488
Persistent link: https://www.econbiz.de/10010382591
Saved in:
3
In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
Laer, Tom van
;
Ruyter, Ko de
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 164-174
Persistent link: https://www.econbiz.de/10003987364
Saved in:
4
Key trends in business-to-business services marketing strategies : developing a practice-based research agenda
Jong, Ad de
;
Ruyter, Ko de
;
Keeling, Debbie Isobel
; …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012501917
Saved in:
5
Unfolding the impacts of transaction-specific investments : moderation by out-of-the-channel-loop perceptions and achievement orientations
Mo, Ce
;
Yu, Ting
;
Ruyter, Ko de
;
Chen, Ching-fu
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 17-26
Persistent link: https://www.econbiz.de/10012026087
Saved in:
6
When nothing is what it seems : a digital marketing research agenda
Ruyter, Ko de
;
Keeling, Debbie Isobel
;
Ngo, Liem Viet
- In:
Australasian marketing journal
26
(
2018
)
3
,
pp. 199-203
Persistent link: https://www.econbiz.de/10011954207
Saved in:
7
The impact of offshored and outsourced call service centers on customer appraisals
Bharadwaj, Neeraj
;
Roggeveen, Anne L.
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
1
,
pp. 13-23
Persistent link: https://www.econbiz.de/10003666094
Saved in:
8
Experiential value : a hierarchical model, the impact on e-loyalty and a customer typology
Oppen, Claudia van
;
Odekerken-Schröder, Gaby
;
Wetzels, …
-
2005
Persistent link: https://www.econbiz.de/10003082726
Saved in:
9
"Marketing theory and applications" ; 1998=Vol. 9
Grewal, Dhruv
(
contributor
);
Pechmann, Connie
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000680701
Saved in:
10
Six strategies for competing through service : an agenda for future research
Bolton, Ruth N.
;
Grewal, Dhruv
;
Levy, Michael
-
2009
Persistent link: https://www.econbiz.de/10003836306
Saved in:
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