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Consumer Behavior in Practice : Strategic Insights for the Modern Marketer
Chan, Eugene Y. - 2024
Introduction to this Text -- PART 1 -- Chapter 1: Consumer Decision Making Strategies -- PART 2 -- Chapter 2: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury Consumer Behavior -- Chapter 7: Digital Consumer Behavior...
Persistent link: https://www.econbiz.de/10014478777
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What we do know and don't know about marketing communications on mature consumers
Yannopoulou, Natalia; Manika, Danae; Koblarp Chandrasapth; … - In: European journal of marketing 57 (2023) 8, pp. 1969-1995
Persistent link: https://www.econbiz.de/10014342188
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Positioning brands against large competitors to increase sales
Paharia, Neeru; Avery, Jill; Keinan, Anat - In: Journal of marketing research : JMR 51 (2014) 6, pp. 647-656
Persistent link: https://www.econbiz.de/10010471042
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Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge - In: The journal of product & brand management 25 (2016) 2, pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
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Customer-based perceptual map as a marketing intelligence source
Daabes, Ajayeb S. Abu; Kharbat, Faten F. - In: International journal of economics and business research 13 (2017) 4, pp. 360-379
Persistent link: https://www.econbiz.de/10011740419
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A strategic approach to self-branding
Evans, Joel R. - In: Journal of global scholars of marketing science : … 27 (2017) 4, pp. 270-311
Persistent link: https://www.econbiz.de/10011848759
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Associative and dissociative comparative advertising strategies in broadening brand positioning
Jewell, Robert D.; Saenger, Christina - In: Journal of business research : JBR 67 (2014) 7, pp. 1559-1566
Persistent link: https://www.econbiz.de/10010379270
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Customer perceived integrated marketing communications : a segmentation of the soda market
Suay-Pérez, Francisco; Penagos-Londoño, Gabriel I.; … - In: Journal of marketing communications 28 (2022) 4, pp. 448-464
Persistent link: https://www.econbiz.de/10013371035
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Developing marketing strategies to increase brand equity : the differences between age groups
Chen, Hui-chu; Green, Robert D. - In: International business and economics research journal 11 (2012) 2, pp. 241-253
Persistent link: https://www.econbiz.de/10009620530
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Old, new and third wine regions : a consumer perspective
Maizza, Amedeo; Fait, Monica; Scorrano, Paola; Vrontis, … - In: World review of entrepreneurship, management and … 13 (2017) 5/6, pp. 521-541
Persistent link: https://www.econbiz.de/10011847141