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Marketing management
Online-Marketing
12,974
Internet marketing
12,864
Social Web
5,730
Social web
5,723
Consumer behaviour
4,381
Konsumentenverhalten
4,372
Werbewirkung
2,097
Advertising effects
2,087
Electronic Commerce
2,081
Online-Handel
1,979
Online retailing
1,976
E-commerce
1,943
Advertising
1,786
Werbung
1,782
Viral marketing
1,726
Virales Marketing
1,724
Markenführung
1,579
Brand management
1,578
Beziehungsmarketing
1,548
Relationship marketing
1,546
Internet
1,257
Marketingmanagement
1,137
Markenimage
898
Brand image
892
Social media
858
Website
857
social media
815
Suchmaschine
711
Search engine
696
Marketing
681
Soziales Netzwerk
575
Digitalisierung
487
Social network
483
USA
480
United States
477
Deutschland
468
Digitization
455
Germany
442
Brand
437
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449
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147
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744
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33
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24
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22
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22
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16
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12
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12
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7
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7
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3
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2
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2
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2
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1
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1
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1
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1
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English
1,024
German
99
Polish
2
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Chaffey, Dave
8
Karjaluoto, Heikki
6
Ozuem, Wilson
6
Smith, Katherine Taken
6
Frost, Raymond
5
Ko, Eunju
5
Ryan, Damian
5
Adeola, Ogechi
4
Ceyp, Michael
4
Dwivedi, Yogesh Kumar
4
Fritz, Wolfgang
4
Kotler, Philip
4
Lepkowska-White, Elzbieta
4
Mero, Joel
4
Mutum, Dilip S.
4
Pelsmacker, Patrick de
4
Ratten, Vanessa
4
Ruyter, Ko de
4
Strauss, Judy
4
Agnihotri, Raj
3
Camilleri, Mark Anthony
3
Ceyp, Michael H.
3
Chan-Olmsted, Sylvia M.
3
Dennis, Charles
3
Drees, Norbert
3
Halligan, Brian
3
Harris, Lisa
3
Hinson, Robert
3
Hörner, Thomas
3
Juska, Jerome M.
3
Kartajaya, Hermawan
3
Kim, Sang Jin
3
Klepek, Martin
3
Kozielski, Robert
3
McCabe, Mary Beth
3
Milne, George R.
3
Pakura, Stefanie
3
Palmatier, Robert W.
3
Pulizzi, Joe
3
Quach, Sara
3
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American Marketing Association
8
Springer Fachmedien Wiesbaden
6
Information Resources Management Association
4
IGI Global
3
Books on Demand GmbH <Norderstedt>
2
Campus Verlag
2
Haufe-Lexware GmbH & Co. KG
2
UVK Verlagsgesellschaft mbH
2
Wiley-VCH
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Berliner Wissenschafts-Verlag
1
BusinessVillage GmbH
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Edward Elgar Publishing
1
European Advertising Academy
1
Global Marketing Conference <2023, Seoul>
1
Goethe-Universität Frankfurt am Main
1
ICORIA <12., 2013, Zagreb>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
MITP Verlags-GmbH & Co. KG
1
Nomos Verlagsgesellschaft
1
Palgrave Macmillan <Firma>
1
Rheinwerk Verlag
1
Special Libraries Association
1
Springer Gabler <Firma>
1
Springer International Publishing
1
Universität Bremen
1
Universität Mannheim
1
Walter de Gruyter GmbH & Co. KG
1
Winter Marketing Academic Conference <2017, Orlando, Fla.>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung / Führungsgespräch <68., 2015, Leipzig>
1
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Published in...
All
Journal of business research : JBR
25
International journal of internet marketing and advertising : IJIMA
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
Journal of strategic marketing
13
Journal of marketing communications
11
The journal of business & industrial marketing
11
Journal of the Academy of Marketing Science
10
Springer eBook Collection
10
European research studies
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of internet commerce
8
Journal of marketing management : MM
8
Marketing intelligence & planning
8
International journal of advertising : the review of marketing communications
7
Premier reference source
7
SpringerLink / Bücher
7
Contemporary research in e-branding
6
Handbook of research on effective advertising strategies in the social media age
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of advertising research
6
Journal of marketing
6
Journal of retailing and consumer services
6
Business horizons
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of marketing education : JME
5
Journal of promotion management : JPM
5
Journal of promotion management : innovations in planning and applied research
5
Marketing i menedžment innovacij : m&mi
5
Young consumers : insight and ideas for responsible marketers
5
Developing digital marketing : relationship perspectives
4
Digitale Kommunikation
4
E-marketing ; Vol. 1
4
Erfurter Hefte zum angewandten Marketing
4
European journal of marketing : EJM
4
International journal of business information systems : IJBIS
4
International journal of economic research
4
International journal of technology marketing : IJTMkt
4
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ECONIS (ZBW)
1,121
Other ZBW resources
2
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1
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1,123
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1
Marketing in the age of Google : your online strategy is your business strategy
Fox, Vanessa
-
2010
Persistent link: https://www.econbiz.de/10003898163
Saved in:
2
Guerrilla social media marketing : 100+ weapons to grow your online influence, attract customers, and drive profits
Levinson, Jay Conrad
;
Gibson, Shane
-
2010
Persistent link: https://www.econbiz.de/10008667217
Saved in:
3
Branded! : How retailers engage consumers with social media and mobility
Brennan, Bernie
;
Schafer, Lori
-
2010
"How retailers can create an effective strategy for using social media and mobility Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social networking and mobile technologies and the...
Persistent link: https://www.econbiz.de/10008700030
Saved in:
4
Social media marketing : the next generation of business engagement
Evans, Dave
;
McKee, Jake
-
2010
-
1. ed
Persistent link: https://www.econbiz.de/10008738629
Saved in:
5
The facebook marketing book
Zarrella, Dan
;
Zarrella, Alison
-
2011
Persistent link: https://www.econbiz.de/10008841278
Saved in:
6
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
Rapp, Stan
(
ed.
)
-
2010
Persistent link: https://www.econbiz.de/10003858320
Saved in:
7
Paid, owned, earned : maximizing marketing returns in a socially connected world
Burcher, Nick
-
2012
Persistent link: https://www.econbiz.de/10009510341
Saved in:
8
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
Wagner, Udo
(
ed.
);
Fritz, Wolfgang
(
honouree
); …
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009243480
Saved in:
9
Marketing in the round : how to develop an integrated marketing campaign in the digital era
Dietrich, Gini
;
Livingston, Geoff
-
2012
Persistent link: https://www.econbiz.de/10009617947
Saved in:
10
Marketing in the cyber era : strategies and emerging trends
Ghorbani, Ali
(
contributor
)
-
2014
"This book brings together best practices and innovative approaches for effective marketing in today's economy, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"--
Persistent link: https://www.econbiz.de/10010237325
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