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Are competitive reactions changing over time?
Park, Jimi; Yoo, Shijin - In: Management decision : MD 54 (2016) 3, pp. 683-699
Persistent link: https://www.econbiz.de/10011517355
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Deriving dynamic marketing effectiveness from econometric time series models
Horváth, Csilla (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014
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Using extraneous information to estimate time series models : a review of approaches applied in market response modeling
Hruschka, Harald - In: Econometrics of short and unreliable time series, (pp. 73-86). 1995
Persistent link: https://www.econbiz.de/10001290741
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Measuring market response to price changes : a classification approach
Mulhern, Francis J. - In: Journal of business research : JBR 33 (1995) 3, pp. 197-205
Persistent link: https://www.econbiz.de/10001183942
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Persistence modeling in marketing : descriptive, predictive, and normative uses
Dekimpe, Marnik G.; Hanssens, Dominique M. - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 2, pp. 91-97
Persistent link: https://www.econbiz.de/10014631582
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Einsatz neuronaler Netze im Pharmamarketing
Sink, Klaus - 1992
Persistent link: https://www.econbiz.de/10000883638
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Die Marktanalyse als Basis entscheidungsorientierter Verfahren im Vertriebsbereich
Dobner, Stephan - 1994
Persistent link: https://www.econbiz.de/10000878126
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Time based competition and environmental marketing : an empirical investigation
Hoopen, Jan-Paul Bernard ten - 1995
Persistent link: https://www.econbiz.de/10000551707
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Kundenbindung als Marketingziel : Identifikation und Analyse zentraler Determinanten
Peter, Sibylle Isabelle - 1997
Persistent link: https://www.econbiz.de/10000628099
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Nachfrageorientierte Produktgestaltung : ein Ansatz auf Basis der "means-end"-Theorie
Herrmann, Andreas - 1996
Persistent link: https://www.econbiz.de/10000610473