The advertising sector in Albania has grown to millions and millions of Euros spent by advertisers yearly, but how … advertisers themselves as well. The thesis aimed to understand in depth the advertising planning of Albanian advertisers, whether … mediums and the reasons behind the media selection. The thesis as well explains in details the advertising scene in Albania …

Despite the traction that contemporary out-of-home advertising has gained in the global media landscape, there are …. Previous studies have examined consumers’ responses to different out-of-home advertising media types; however, little attention … the study was, therefore, to explore a practitioner’s view of the role of out-of-home advertising media in an integrated …

Advertising Appeals and Processing -- Online and Mobile Advertising.- TV Advertising and Product Placement -- Cultural …, Gender and Age Issues in Advertising -- Branding Challenges -- IMC. …Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation …