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Entwicklung von Marketingstrategien zur Einführung von fernerkundungsgestützten Produkten in der deutschen Zuckerindustrie
Roenne, Nicolai von - 2002
Persistent link: https://www.econbiz.de/10001695369
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The impact of market size on new market entry : a contingency approach
Min, Sungwook; Kim, Namwoon; Zhan, Ge - In: European journal of marketing : EJM 51 (2017) 1, pp. 2-22
Persistent link: https://www.econbiz.de/10011626371
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The influence of marketing scholarship’s legacy on nonprofit marketing
Wymer, Walter - In: International Journal of Financial Studies : open … 1 (2013) 3, pp. 102-118
This inquiry contributes to the literature on the development of “nonprofit marketing thought” by describing how the field’s early period established a legacy effect on nonprofit marketing scholarship to the present day. This qualitative work uses a wide variety of sources from a...
Persistent link: https://www.econbiz.de/10010197480
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From subsistence marketplaces up, from general macromarketing theories down : bringing marketing's contribution to development into the theoretical midrange
Ingenbleek, Paul T. M. - In: Journal of macromarketing : examining the interactions … 34 (2014) 2, pp. 199-212
Persistent link: https://www.econbiz.de/10010380639
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Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios - In: Journal of business-to-business marketing 29 (2022) 2, pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
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Multivariate analysis in marketing : theory and application
Aaker, David A. (ed.) - 1971
Persistent link: https://www.econbiz.de/10000050372
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Marketing information systems
Mayros, Van; Werner, Michael - 1982
Persistent link: https://www.econbiz.de/10000053088
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Enhancing knowledge development in marketing
Parasuraman, A. (ed.) - 1990
Persistent link: https://www.econbiz.de/10000837433
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
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Are service marketing models really used in modern practice?
Kauppinen-Räisänen, Hannele; Grönroos, Christian - In: Journal of service management 26 (2015) 3, pp. 346-371
Persistent link: https://www.econbiz.de/10011388458