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The transitioning of marketing practices from segment to customer-centric marketing in the African business context : toward a theoretical research framework

Dadzie, Kofi Q.; Dadzie, Charlene A.; Winston, Evelyn M. - In: Journal of African business 20 (2019) 2, pp. 206-223

Persistent link: https://www.econbiz.de/10012180386

How firms implement marketing strategies in emerging markets : an empirical assessment of the 4A marketing mix framework

Dadzie, Kofi Q.; Amponsah, David K.; Dadzie, Charlene A.; … - In: Journal of marketing theory and practice 25 (2017) 3, pp. 234-256

Persistent link: https://www.econbiz.de/10011738263

Organizational environment and SME marketing practices in an emerging economy

Hinson, Robert; Dadzie, Kofi Q. - In: Entrepreneurship marketing : principles and practice of …, (pp. 434-449). 2011

Persistent link: https://www.econbiz.de/10008822507

The integration of logistics and marketing practice into baseline supply chain practices in the emerging markets

Dadzie, Kofi Q.; Dadzie, Charlene; Johnston, Wesley J.; … - In: The journal of business & industrial marketing 38 (2023) 2, pp. 367-383

Persistent link: https://www.econbiz.de/10013539272

Applicability of marketing concepts and management activities in the Third Word : an empirical investigation

Akaah, Ishmael P.; Dadzie, Kofi Q.; Riordan, Edward A. - 2008

Persistent link: https://www.econbiz.de/10003611078

Marketing practices in Africa

Dadzie, Kofi Q. (contributor) - 2002

About the Guest Editor Kofi Q. Dadzie teaches marketing and logistics inthe Robinson College of Business at Georgia State University. For the past21 years, Dr Dadzie has devoted much of his professional career toresearching marketing practices in Africa's economic development withfunding from...

Persistent link: https://www.econbiz.de/10012672818