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Special issue on: what influences marketing practices in India?
Rana, Sudhir
(
ed.
);
Anand, Arpan
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012284749
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2
Relative exploration and firm performance : why resource-theory alone is not sufficient?
Bhandari, Krishna Raj
;
Rana, Sudhir
;
Paul, Justin
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 363-377
Persistent link: https://www.econbiz.de/10012288616
Saved in:
3
Promoting through consumer nostalgia : a conceptual framework and future research agenda
Rana, Sudhir
;
Raut, Sachin Kumar
;
Prashar, Sanjeev
;
Abu …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
2
,
pp. 211-249
Persistent link: https://www.econbiz.de/10012423610
Saved in:
4
Improving firm performance using market orientation and capabilities : a case study approach
Narula, Sandeep
;
Rana, Sudhir
;
Srivastava, Shakul
; …
- In:
South Asian journal of business studies
12
(
2023
)
3
,
pp. 374-394
Persistent link: https://www.econbiz.de/10014380634
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