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~subject:"Marketing management"
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Marketing management
Konsumentenverhalten
78,786
Consumer behaviour
78,355
Markenführung
16,941
Brand management
16,919
Werbung
13,702
Online-Marketing
12,802
Internet marketing
12,579
Theorie
11,146
Theory
10,939
Advertising
10,290
Beziehungsmarketing
9,979
Relationship marketing
9,966
Markenimage
8,970
Brand image
8,823
Social Web
8,438
Social web
8,430
Deutschland
6,949
USA
6,793
Markenartikel
6,548
Brand
6,424
United States
6,405
Online-Handel
6,171
Online retailing
6,155
Werbewirkung
6,012
Advertising effects
5,914
Germany
5,884
Kundenzufriedenheit
5,595
Customer satisfaction
5,594
Verbraucherschutz
5,554
Electronic Commerce
5,008
E-commerce
4,732
Marketingmanagement
4,544
Einzelhandel
4,528
Dienstleistungsqualität
4,403
Retail trade
4,401
Service quality
4,400
Consumer protection
4,064
Marketing
3,722
Verbraucherverhalten
3,572
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Undetermined
1,446
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530
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2,890
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1,587
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7
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2,387
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2,387
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506
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212
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167
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155
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113
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107
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107
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89
Case study
81
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81
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79
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70
Bibliography included
70
Ratgeber
64
Guidebook
62
Konferenzschrift
53
Conference paper
34
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34
Conference proceedings
28
Reprint
25
Glossar enthalten
22
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22
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16
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16
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11
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11
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9
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7
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1
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1
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Bruhn, Manfred
25
Keller, Kevin Lane
19
Kaiser, Harry M.
17
Melewar, T. C.
14
Esch, Franz-Rudolf
13
Kitchen, Philip J.
12
Pepels, Werner
12
Ko, Eunju
11
Sheth, Jagdish N.
11
Vrontis, Demetris
11
Kumar, V.
10
Ozuem, Wilson
10
Gierl, Heribert
9
Hawkins, Del I.
9
Homburg, Christian
9
Laukkanen, Tommi
9
Pelsmacker, Patrick de
9
Schultz, Don E.
9
Spann, Martin
9
Wiedmann, Klaus-Peter
9
Adeola, Ogechi
8
Bauer, Hans H.
8
Best, Roger J.
8
Chaffey, Dave
8
Pitt, Leyland F.
8
Rajagopal
8
Yan, Ruiliang
8
Bang, Nguyen
7
Baumgarth, Carsten
7
Burmann, Christoph
7
Foroudi, Pantea
7
Fritz, Wolfgang
7
Hackley, Christopher E.
7
MacInnis, Deborah J.
7
Meffert, Heribert
7
O'Cass, Aron
7
Olson, Jerry C.
7
Percy, Larry
7
Peter, Jerome Paul
7
Ratten, Vanessa
7
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Institution
All
American Marketing Association
28
Springer Fachmedien Wiesbaden
12
Books on Demand GmbH <Norderstedt>
7
Information Resources Management Association
7
Haufe-Lexware GmbH & Co. KG
5
European Society for Opinion and Marketing Research
4
IGI Global
4
Cornell University / Department of Agricultural Economics
3
Gesellschaft zur Erforschung des Markenwesens
3
Berliner Wissenschafts-Verlag
2
Campus Verlag
2
European Advertising Academy
2
NetLibrary, Inc
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
UVK Verlagsgesellschaft mbH
2
Uni-Taschenbücher GmbH
2
Wiley-VCH
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMACOM
1
American Management Association
1
Athens Institute for Education and Research
1
Bain & Company <Boston, Mass.>
1
Bundesverband des Deutschen Textil-Einzelhandels
1
BusinessVillage GmbH
1
Canadian Center of Science and Education <Toronto>
1
Christian-Albrechts-Universität zu Kiel
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
DePaul University / College of Commerce
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Duncker & Humblot
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
Europäische Kommission
1
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Published in...
All
Journal of business research : JBR
102
Journal of retailing and consumer services
57
Journal of marketing communications
54
The journal of brand management : an international journal
51
Journal of strategic marketing
45
Industrial marketing management : the international journal for industrial and high-tech firms
42
European journal of marketing : EJM
40
SpringerLink / Bücher
40
Journal of marketing management : MM
38
The journal of product & brand management
38
Journal of marketing
34
Journal of the Academy of Marketing Science
30
The journal of business & industrial marketing
26
Marketing intelligence & planning
25
Asia Pacific journal of marketing and logistics
24
Springer eBook Collection
24
International journal of internet marketing and advertising : IJIMA
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Business horizons
22
Journal of Islamic marketing : JIMA
22
Psychology & marketing
22
Journal of retailing
21
The marketing review
21
Journal of advertising research
20
The journal of consumer marketing
20
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
19
Journal of promotion management : JPM
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
Gabler Edition Wissenschaft
15
International journal of wine business research : IJWBR
15
Cogent business & management
14
European research studies
14
International journal of advertising : the review of marketing communications
14
International review on public and non-profit marketing
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of marketing research : JMR
14
Journal of marketing theory and practice
14
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ECONIS (ZBW)
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121
Brand communications
Feldwick, Paul
- In:
Brands and branding
,
(pp. 127-142)
.
2004
Persistent link: https://www.econbiz.de/10002755012
Saved in:
122
Opyt i problemy marketingovoj dejatelʹnosti v rossijskom predprinimatelʹstve : sbornik statej VIII Vserosijskoj naučno-praktičeskoj konferencii, ijunʹ 2007 g.
Semerkova, L. N.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10008909910
Saved in:
123
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Ch...
Arnold, Todd J.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790455
Saved in:
124
The role of brand orientation in the higher education sector : a student-perceived paradigm
Casidy, Riza
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
5
,
pp. 803-820
Persistent link: https://www.econbiz.de/10010228957
Saved in:
125
Influences of the spokes-character on brand equity antecedents
Chang, En Chi
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 494-515
Persistent link: https://www.econbiz.de/10010384978
Saved in:
126
Cause marketing communications : consumer inference on attitudes towards brand and cause
Samu, Sridhar
;
Wymer, Walter
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1333-1353
Persistent link: https://www.econbiz.de/10010414766
Saved in:
127
Portfolio-
Werbung
: eine Technik zur Stärkung von Dachmarken in komplexen Markenarchitekturen
Goertz, Susanne
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003438704
Saved in:
128
Konsumentenverhalten
und Marketing : Grundlagen für Strategien und Maßnahmen
Balderjahn, Ingo
;
Scholderer, Joachim
-
2007
Persistent link: https://www.econbiz.de/10003400757
Saved in:
129
Rand communications and customer equity : the mediating role of brand knowledge and word of mouth ads
Bahreinizad, Manizheh
;
Esmaeilpour, Majid
;
Moradi, Kianoosh
- In:
Romanian economic and business review
15
(
2020
)
4
,
pp. 90-103
Persistent link: https://www.econbiz.de/10012631932
Saved in:
130
Mixed emotional appeal enhances
advertising
effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
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