//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Exploring phygital omnichannel...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
Consumer behaviour
82,093
Konsumentenverhalten
79,612
Relationship marketing
25,963
Beziehungsmarketing
25,288
Einzelhandel
17,687
Retail trade
15,085
Theorie
13,621
Theory
13,419
Brand management
8,621
Markenführung
8,568
Soziale Beziehungen
8,301
Social relations
8,287
Customer satisfaction
8,094
Kundenzufriedenheit
7,885
Deutschland
7,810
Brand image
7,075
Markenimage
7,036
USA
6,975
Germany
6,838
United States
6,606
Online-Handel
6,382
Online retailing
6,363
Service quality
6,316
Dienstleistungsqualität
6,262
Social Web
6,121
Social web
6,118
Online-Marketing
5,326
Internet marketing
5,299
Electronic Commerce
5,140
E-commerce
4,920
Markenartikel
4,654
Brand
4,649
Experiment
4,337
Marketingmanagement
4,147
Werbewirkung
3,707
Emotion
3,702
Advertising effects
3,668
Verbraucherverhalten
3,582
Vertrauen
3,527
more ...
less ...
Online availability
All
Undetermined
1,289
Free
508
Type of publication
All
Article
2,722
Book / Working Paper
1,386
Journal
6
Type of publication (narrower categories)
All
Article in journal
2,275
Aufsatz in Zeitschrift
2,275
Aufsatz im Buch
422
Book section
422
Hochschulschrift
270
Thesis
223
Graue Literatur
206
Non-commercial literature
206
Collection of articles of several authors
137
Sammelwerk
137
Arbeitspapier
113
Working Paper
113
Aufsatzsammlung
104
Bibliografie enthalten
88
Bibliography included
88
Case study
64
Fallstudie
64
Lehrbuch
55
Textbook
51
Konferenzschrift
44
Ratgeber
44
Guidebook
42
Handbook
30
Handbuch
30
Conference proceedings
24
Conference paper
22
Konferenzbeitrag
22
Reprint
21
research-article
17
Collection of articles written by one author
14
Sammlung
14
Glossar enthalten
9
Glossary included
9
Festschrift
8
Interview
5
Bibliografie
4
CD-ROM, DVD
4
Accompanied by computer file
3
Elektronischer Datenträger als Beilage
3
Fallstudiensammlung
3
more ...
less ...
Language
All
English
3,384
German
713
Polish
10
French
8
Russian
2
Czech
1
Hungarian
1
Italian
1
Romanian
1
Turkish
1
Undetermined
1
more ...
less ...
Author
All
Homburg, Christian
21
Bruhn, Manfred
20
Kumar, V.
20
Bauer, Hans H.
14
Sheth, Jagdish N.
14
Wiedmann, Klaus-Peter
11
Ko, Eunju
10
Vrontis, Demetris
10
Esch, Franz-Rudolf
9
Grönroos, Christian
9
Hawkins, Del I.
9
Terho, Harri
9
Verhoef, Peter C.
9
Best, Roger J.
8
Gierl, Heribert
8
Melewar, T. C.
8
Ozuem, Wilson
8
Palmatier, Robert W.
8
Spann, Martin
8
Albers, Sönke
7
Neslin, Scott A.
7
Olson, Jerry C.
7
Peter, Jerome Paul
7
Petersen, J. Andrew
7
Schultz, Don E.
7
Wilde, Klaus D.
7
Ahlert, Dieter
6
Bruwer, Johan
6
Chen, Jing
6
Eisingerich, Andreas B
6
Fink, Klaus-J.
6
Foxall, Gordon R.
6
Gao, Tao
6
Hennig-Thurau, Thorsten
6
Keller, Kevin Lane
6
Kitchen, Philip J.
6
Kleinaltenkamp, Michael
6
Knittel, Christopher R.
6
Krafft, Manfred
6
Madhani, Pankaj M.
6
more ...
less ...
Institution
All
American Marketing Association
28
Springer Fachmedien Wiesbaden
6
Books on Demand GmbH <Norderstedt>
4
Harvard Graduate School of Business Administration
4
Information Resources Management Association
4
AMACOM
3
European Society for Opinion and Marketing Research
3
IGI Global
3
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
2
Erich-Schmidt-Verlag <Berlin>
2
Fördergesellschaft Marketing an der Universität Augsburg
2
National Bureau of Economic Research
2
NetLibrary, Inc
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
American Management Association
1
Athens Institute for Education and Research
1
Bain & Company <Boston, Mass.>
1
Berliner Wissenschafts-Verlag
1
Bundesverband Bürowirtschaft
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Canadian Center of Science and Education <Toronto>
1
Chartered Institute of Marketing
1
Christian-Albrechts-Universität zu Kiel
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Cranfield School of Management
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
DePaul University / College of Commerce
1
Econometrisch Instituut <Rotterdam>
1
Ekonomiska forskningsinstitutet <Stockholm>
1
Forschungsinstitut für Biologischen Landbau
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Fundacja Uniwersytetu Ekonomicznego w Krakowie
1
more ...
less ...
Published in...
All
Journal of business research : JBR
108
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of retailing and consumer services
57
Journal of strategic marketing
49
SpringerLink / Bücher
44
Journal of marketing communications
41
The journal of business & industrial marketing
37
European journal of marketing : EJM
35
Journal of the Academy of Marketing Science
32
Journal of marketing
30
Journal of marketing management : MM
30
The journal of brand management : an international journal
30
The journal of product & brand management
30
Journal of retailing
27
Asia Pacific journal of marketing and logistics
25
Business horizons
23
International journal of retail & distribution management
20
Psychology & marketing
20
Cogent business & management
19
Journal of Islamic marketing : JIMA
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Springer eBook Collection
18
The journal of consumer marketing
18
Gabler Edition Wissenschaft
17
Harvard-Business-Manager : das Wissen der Besten
17
Marketing intelligence & planning
17
Europäische Hochschulschriften / 5
16
International journal of internet marketing and advertising : IJIMA
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
15
International review on public and non-profit marketing
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Marketing letters : a journal of research in marketing
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
International journal of advertising : the review of marketing communications
14
International journal of electronic customer relationship management : IJECRM
14
International journal of wine business research : IJWBR
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
The marketing review
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
more ...
less ...
Source
All
ECONIS (ZBW)
4,089
Other ZBW resources
25
Showing
1
-
10
of
4,114
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Showrooms and B&M stores : omnichannel strategies for managing customer returns
Mandal, Prasenjit
;
Basu, Preetam
;
Saha, Kushal
-
2020
Persistent link: https://www.econbiz.de/10012226240
Saved in:
2
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
3
Multichannel retailing and consumer behaviour : strategy design and implementation
Sánchez-Pérez, Manuel
;
Estrella-Ramón, Antonia
; …
- In:
International journal of applied behavioral economics : …
3
(
2014
)
4
,
pp. 17-39
Persistent link: https://www.econbiz.de/10010474332
Saved in:
4
Can't touch this? : conceptualizing the customer touchpoint in the context of omni-channel retailing
Barann, Benjamin
;
Hermann, Andreas
;
Heuchert, Markus
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013169717
Saved in:
5
Cross-channel effects of omnichannel retail marketing strategies : a review of extant data-driven research
Timoumi, Ahmed
;
Gangwar, Manish
;
Mantrala, Murali K.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 133-151
Persistent link: https://www.econbiz.de/10013207545
Saved in:
6
Multikanalstrategien im stationären
Einzelhandel
: eine empirische Untersuchung in der Konsumelektronikbranche
Müller-Lankenau, Claas
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013430885
Saved in:
7
Mapping customer journeys in multichannel decision-making
Wolny, Julia
;
Charoensuksai, Nipawan
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 317-326
Persistent link: https://www.econbiz.de/10010385967
Saved in:
8
A conceptual framework of the antecedents of customer journey satisfaction in omnichannel retailing
Tueanrat, Yanika
;
Papagiannidis, Savvas
;
Alamanos, …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012581885
Saved in:
9
The melody of omnichannel customer experience management (OCCEM)
Dirsehan, Taşkın
;
Dirsehan, Meltem
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 1-10)
.
2021
Persistent link: https://www.econbiz.de/10012492045
Saved in:
10
Luxury goods in online retail : How high/low positioning influences consumer processing fluency and preference
Chan, Eugene Y.
;
Northey, Gavin
- In:
Journal of business research : JBR
132
(
2021
),
pp. 136-145
Persistent link: https://www.econbiz.de/10012581574
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->