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Showrooms and B&M stores : omnichannel strategies for managing customer returns
Mandal, Prasenjit; Basu, Preetam; Saha, Kushal - 2020
Persistent link: https://www.econbiz.de/10012226240
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The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette - In: Digital Transformation for Fashion and Luxury Brands : …, (pp. 249-270). 2024
Persistent link: https://www.econbiz.de/10014529112
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Multichannel retailing and consumer behaviour : strategy design and implementation
Sánchez-Pérez, Manuel; Estrella-Ramón, Antonia; … - In: International journal of applied behavioral economics : … 3 (2014) 4, pp. 17-39
Persistent link: https://www.econbiz.de/10010474332
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Can't touch this? : conceptualizing the customer touchpoint in the context of omni-channel retailing
Barann, Benjamin; Hermann, Andreas; Heuchert, Markus; … - In: Journal of retailing and consumer services 65 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013169717
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Cross-channel effects of omnichannel retail marketing strategies : a review of extant data-driven research
Timoumi, Ahmed; Gangwar, Manish; Mantrala, Murali K. - In: Journal of retailing 98 (2022) 1, pp. 133-151
Persistent link: https://www.econbiz.de/10013207545
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Multikanalstrategien im stationären Einzelhandel : eine empirische Untersuchung in der Konsumelektronikbranche
Müller-Lankenau, Claas - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013430885
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Mapping customer journeys in multichannel decision-making
Wolny, Julia; Charoensuksai, Nipawan - In: Journal of direct, data and digital marketing practice … 15 (2013/14) 4, pp. 317-326
Persistent link: https://www.econbiz.de/10010385967
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A conceptual framework of the antecedents of customer journey satisfaction in omnichannel retailing
Tueanrat, Yanika; Papagiannidis, Savvas; Alamanos, … - In: Journal of retailing and consumer services 61 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012581885
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The melody of omnichannel customer experience management (OCCEM)
Dirsehan, Taşkın; Dirsehan, Meltem - In: Managing customer experiences in an omnichannel world : …, (pp. 1-10). 2021
Persistent link: https://www.econbiz.de/10012492045
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Luxury goods in online retail : How high/low positioning influences consumer processing fluency and preference
Chan, Eugene Y.; Northey, Gavin - In: Journal of business research : JBR 132 (2021), pp. 136-145
Persistent link: https://www.econbiz.de/10012581574