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Marketing management
Marketing
29,149
Wissenschaftliche Methode
8,894
Scientific method
8,893
Theorie
6,088
Theory
6,037
Marketingmanagement
3,848
Verkauf
3,453
Deutschland
3,214
Selling
3,034
Germany
2,724
marketing
2,535
Methode
2,460
Konsumentenverhalten
2,240
Consumer behaviour
2,233
USA
1,984
Direktmarketing
1,919
United States
1,825
Management
1,703
Economics
1,577
Direct marketing
1,505
Beziehungsmarketing
1,418
Relationship marketing
1,414
Strategisches Management
1,360
Marktforschung
1,279
Agribusiness
1,103
Werbung
1,027
Market research
942
Development organization
906
Entwicklungsorganisation
906
Salespeople
903
Verkaufspersonal
903
Online-Marketing
900
Marketingtheorie
894
Internet marketing
883
Entwicklungshilfe
867
Development aid
862
Marketing theory
836
History of economic thought
816
Ökonomische Ideengeschichte
816
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Kotler, Philip
71
Kerin, Roger A.
24
Meffert, Heribert
23
Armstrong, Gary
21
Hartley, Steven W.
19
Keller, Kevin Lane
19
Pepels, Werner
19
Bruhn, Manfred
18
Kirchgeorg, Manfred
18
Peter, Jerome Paul
17
Kuß, Alfred
16
Piercy, Nigel
15
Donnelly, James H.
14
Kleinaltenkamp, Michael
13
Unger, Fritz
13
Homburg, Christian
12
Rudelius, William
12
Burmann, Christoph
11
Sheth, Jagdish N.
11
Tomczak, Torsten
10
Huber, Frank
9
Runia, Peter
9
Vrontis, Demetris
9
Adeola, Ogechi
8
Baker, Michael John
8
Cravens, David W.
8
Doyle, Peter
8
Ferrell, Odies C.
8
Fuchs, Wolfgang
8
Hinson, Robert
8
Levinson, Jay Conrad
8
Morgan, Neil A.
8
Boone, Louis E.
7
Helm, Roland
7
Hutt, Michael D.
7
Kreutzer, Ralf T.
7
Opresnik, Marc Oliver
7
Scharf, Andreas
7
Speh, Thomas W.
7
Balmer, John M. T.
6
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American Marketing Association
41
Springer Fachmedien Wiesbaden
16
OECD
10
Harvard Graduate School of Business Administration
6
NetLibrary, Inc
6
Verlag Franz Vahlen
6
Center of Market Oriented Product and Production Management
5
Chartered Institute of Marketing
5
Duncker & Humblot
5
Fördergesellschaft Marketing an der Universität Augsburg
5
Haufe-Lexware GmbH & Co. KG
5
American Management Association
4
Pearson Studium
4
Uni-Taschenbücher GmbH
4
De Gruyter Oldenbourg
3
Edward Elgar Publishing
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
IGI Global
3
NWB Verlag
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Wiley-VCH
3
epubli GmbH
3
AMACOM
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
Berliner Wissenschafts-Verlag
2
Books on Demand GmbH <Norderstedt>
2
Fachhochschule Reutlingen / European School of Business
2
Icfai University Press <Hyderabad>
2
Institut für Marketing und Trendanalysen <Gutau>
2
MITP Verlags-GmbH & Co. KG
2
Verlag Dr. Kovač
2
W. Kohlhammer GmbH
2
Wissenschaftliche Gesellschaft für Innovatives Marketing
2
Österreichische Gesellschaft für Absatzwirtschaft
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
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SpringerLink / Bücher
71
Journal of business research : JBR
65
Industrial marketing management : the international journal for industrial and high-tech firms
63
Lehrbuch
35
Europäische Hochschulschriften / 5
28
Journal of strategic marketing
28
European journal of marketing : EJM
25
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
Journal of marketing management : MM
21
Springer eBook Collection
21
Journal of business-to-business marketing
19
Journal of marketing
19
The journal of business & industrial marketing
19
Marketing intelligence & planning
18
Journal of the Academy of Marketing Science
17
Journal of Islamic marketing : JIMA
16
Marketing theory
15
AMS review : official publication of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
McGraw-Hill/Irwin series in marketing
13
Business horizons
12
Journal of research in marketing and entrepreneurship : JRME
12
Journal of marketing communications
11
International journal of islamic marketing and branding
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Journal of research in marketing and entrepreneurship
9
OECD Health Statistics
9
Cogent business & management
8
Hamburger Schriften zur Marketingforschung
8
International journal of wine business research : IJWBR
8
Journal of Islamic marketing
8
Journal of macromarketing
8
Meffert-Marketing-Edition
8
Neue betriebswirtschaftliche Forschung : Nbf
8
Schriften zu Marketing und Management
8
Series / American Marketing Association
8
Springer eBook Collection / Business and Management
8
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Source
All
ECONIS (ZBW)
3,596
BASE
1
Showing
1
-
10
of
3,597
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date (newest first)
date (oldest first)
1
Personal
selling
in
marketing
Olariu, Ioana
- In:
Studies and scientific researches / Economics edition / …
(
2017
),
pp. 95-101
Persistent link: https://www.econbiz.de/10011810970
Saved in:
2
Generating leads with sequential persuasion: should sales influence tactics be consistent or complementary?
Pöyry, Essi
;
Parvinen, Petri
;
McFarland, Richard G.
- In:
The journal of personal selling & sales management : JPSSM
37
(
2017
)
2
,
pp. 89-99
Persistent link: https://www.econbiz.de/10011734615
Saved in:
3
Sales management of the chain retail establishments
Zolotukhina, Elena B.
;
Bakharev, Volodymyr V.
; …
- In:
International journal of business policy and economics
14
(
2021
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10013191903
Saved in:
4
Personal level customer orientation in Russian direct
selling
market
Rozhkov, Alexander
- In:
Market : review for marketing theory and practice
26
(
2014
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10010486448
Saved in:
5
Principles of
selling
by mail
Picken, James Hamilton
-
1927
Persistent link: https://www.econbiz.de/10002628810
Saved in:
6
Zoom in on sales : target
marketing
, prospecting, and sales centers
Cuprisin, Jim
-
2003
Persistent link: https://www.econbiz.de/10002198251
Saved in:
7
Verbreitung und Einsatz des Database-
Marketing
und CAS : kundenorientierte Informationssysteme in deutschen Unternehmen
Link, Jörg
-
1994
Persistent link: https://www.econbiz.de/10014005034
Saved in:
8
Mobile
marketing
: a contemporary strategic perspective
Amirkhanpour, Monaliz
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
Saved in:
9
Management policy promotion as element of complex of commercial organizations
marketing
Buley, Natal'ya V.
;
Demchenko, Tatiana S.
;
Bondaletov, …
- In:
Journal of international economic review
14
(
2021
)
2
,
pp. 117-126
Persistent link: https://www.econbiz.de/10014467542
Saved in:
10
Permission
marketing
: turning strangers into friends, and friends into customers
Godin, Seth
-
1999
Persistent link: https://www.econbiz.de/10000679592
Saved in:
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