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Toward a theory of the boundary-spanning marketing organization and insights from 31 organization theories
Hult, G. Tomas M. - In: Journal of the Academy of Marketing Science 39 (2011) 4, pp. 509-536
Persistent link: https://www.econbiz.de/10009297213
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Editorial: Market-focused sustainability : market orientation plus!
Hult, G. Tomas M. - In: Journal of the Academy of Marketing Science 39 (2011) 1, pp. 1-6
Persistent link: https://www.econbiz.de/10008909614
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Perspectives on socially responsible marketing : the chasm widens
Ferrell, Odies C. - In: AMS review : official publication of the Academy of … 12 (2022) 1/2, pp. 1-6
Persistent link: https://www.econbiz.de/10013401655
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Does market orientation matter? : a test of the relationship between positional advantage and performance
Hult, G. Tomas M.; Ketchen, David J. - 2009
Persistent link: https://www.econbiz.de/10003835929
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The effects of national culture on market orientation : conceptual framework and research propositions
Kirca, Ahmet H.; Cavusgil, S. Tamer; Hult, G. Tomas M. - In: International business review : the official journal of … 18 (2009) 2, pp. 111-118
Persistent link: https://www.econbiz.de/10003861058
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From market orientation to stakeholder orientation
Ferrell, Odies C.; Gonzalez-Padron, Tracy L.; Hult, G. … - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 1, pp. 93-96
Persistent link: https://www.econbiz.de/10003979331
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Factors influencing the relative importance of marketing strategy creativity and marketing strategy implementation effectiveness
Slater, Stanley F.; Hult, G. Tomas M.; Olson, Eric M. - In: Industrial marketing management : the international … 39 (2010) 4, pp. 551-559
Persistent link: https://www.econbiz.de/10003983983
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Market orientation, knowledge competence, and innovation
Ozkaya, H. Erkan; Droge, Cornelia; Hult, G. Tomas M.; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 3, pp. 309-318
Persistent link: https://www.econbiz.de/10011398558
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Forms of market orientation and firm performance : a complementary approach
Kirca, Ahmet H.; Bearden, William O.; Hult, G. Tomas M. - In: AMS review : official publication of the Academy of … 1 (2011) 3/4, pp. 145-153
Persistent link: https://www.econbiz.de/10009679340
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Stakeholder orientation : development and testing of a framework for socially responsible marketing
Maignan, Isabelle; Gonzalez-Padron, Tracy L.; Hult, G. … - In: Journal of strategic marketing 19 (2011) 4, pp. 313-338
Persistent link: https://www.econbiz.de/10009296547