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~subject:"Marketing management"
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Marketing management
Service-dominant logic
53
Service-Dominant Logic
50
Marketing theory
40
Marketingtheorie
39
Value creation
26
Betriebliche Wertschöpfung
25
Consumer behaviour
22
Konsumentenverhalten
22
Relationship marketing
21
Beziehungsmarketing
20
Dienstleistung
15
Dienstleistungsmarketing
14
Services marketing
14
Services
13
Customer integration
12
Kundenintegration
12
Institutions
11
Marketingmanagement
11
Innovation
10
Marketing
10
Institutional economics
9
Institutionenökonomik
9
Co-creation
8
Theory
8
Brand management
7
Markenführung
7
New product development
7
Service experience
7
USA
7
United States
7
service-dominant logic
7
Brand
6
Markenartikel
6
Produktentwicklung
6
Theorie
6
Product
5
Produkt
5
Service ecosystems
5
B-to-B-Marketing
4
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7
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7
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3
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3
Collection of articles of several authors
1
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English
11
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Vargo, Stephen L.
8
Lusch, Robert F.
6
Akaka, Melissa Archpru
3
Schau, Hope Jensen
2
Bettencourt, Lance A.
1
He, Yi
1
Head, Gabriela
1
Merz, Michael A.
1
Shih, Eric
1
Thompson, Katherine
1
Whalen, Peter S.
1
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Australasian marketing journal
1
California management review
1
E-marketing ; Vol. 3
1
E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of retailing
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Marketing management : a cultural perspective
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Review of marketing research
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ECONIS (ZBW)
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1
Service-dominant logic : toward reframing business for enhanced e-novation
Lusch, Robert F.
;
Vargo, Stephen L.
;
Akaka, Melissa Archpru
-
2012
Persistent link: https://www.econbiz.de/10009575098
Saved in:
2
Service-dominant logic : toward reframing business for enhanced e-novation
Lusch, Robert F.
;
Vargo, Stephen L.
;
Akaka, Melissa Archpru
- In:
E-novation for competitive advantage in collaborative …
,
(pp. 76-91)
.
2011
Persistent link: https://www.econbiz.de/10009387791
Saved in:
3
A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.
;
Akaka, Melissa Archpru
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
Saved in:
4
Facilitating collective brand engagement and collaborative production through cultural marketing
Head, Gabriela
;
Schau, Hope Jensen
;
Thompson, Katherine
- In:
Marketing management : a cultural perspective
,
(pp. 194-211)
.
2012
Persistent link: https://www.econbiz.de/10009507098
Saved in:
5
To justify or not to justify : the role of anticipated regret on consumers' decisions to upgrade technological innovations
Shih, Eric
;
Schau, Hope Jensen
- In:
Journal of retailing
87
(
2011
)
2
,
pp. 242-251
Persistent link: https://www.econbiz.de/10009240251
Saved in:
6
The evolving brand logic : a service-dominant logic perspective
Merz, Michael A.
;
He, Yi
;
Vargo, Stephen L.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 328-344
Persistent link: https://www.econbiz.de/10003900709
Saved in:
7
Service-dominant logic : a guiding framework for inbound marketing
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
6
,
pp. 6-10
Persistent link: https://www.econbiz.de/10003912456
Saved in:
8
Special section: Markets and Marketing
Vargo, Stephen L.
(
contributor
)
- In:
Australasian marketing journal
18
(
2010
)
4
,
pp. 233-263
Persistent link: https://www.econbiz.de/10008738300
Saved in:
9
A service lens on value creation : marketing's role in achieving strategic advantage
Bettencourt, Lance A.
;
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
California management review
57
(
2014/15
)
1
,
pp. 44-66
Persistent link: https://www.econbiz.de/10010505287
Saved in:
10
It's all B2B … and beyond : toward a systems perspective of the market
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 181-187
Persistent link: https://www.econbiz.de/10008934076
Saved in:
1
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