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~subject:"Marketing theory"
~type:"book"
~type_genre:"Konferenzschrift"
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Marketing theory
Consumer behaviour
286
Konsumentenverhalten
286
Interdisziplinäre Forschung
108
Deutschland
97
Germany
90
Interdisciplinary research
74
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74
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70
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70
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58
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56
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49
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38
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38
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37
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37
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32
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29
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28
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27
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21
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19
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17
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16
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16
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16
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16
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16
Virales Marketing
16
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15
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15
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45
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36
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33
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33
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22
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22
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19
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19
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10
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10
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14
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Allen, Chris T.
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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American Marketing Association
11
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2
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1
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1
Freie Universität Berlin / Institut für Marketing
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Warwick Business School
1
Winter Educators' Conference <1990, Scottsdale, Ariz.>
1
Winter Educators' Conference <1991, Orlando, Fla.>
1
Winter Educators' Conference <1992, San Antonio, Tex.>
1
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1
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1
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1
Winter Educators' Conference <1996, Hilton Head Island, SC>
1
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1
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Marketing theory and applications
7
Approaches to semiotics
1
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
1
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ECONIS (ZBW)
15
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1
Marketing: progress, prospects, perspectives : 26th EMAC Conference, 20th - 23rd May 1997, Warwick Business School ; proceedings
1997
Persistent link: https://www.econbiz.de/10000677540
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2
Marketing and semiotics : new directions in the study of signs for sale
Umiker-Sebeok, Jean
(
ed.
)
-
1987
Persistent link: https://www.econbiz.de/10000071049
Saved in:
3
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
4
Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca
(
ed.
);
Griffith, David
(
ed.
)
-
Summer Educators' Conference <2013, Boston, Mass.>
-
2014
Persistent link: https://www.econbiz.de/10010360300
Saved in:
5
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
-
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
Saved in:
6
Diskussionsbeiträge zur Forschungstagung Marketing : 02.10.01 - 05.10.01 in der Europäische Akademie Berlin
Kuß, Alfred
(
contributor
)
-
Forschungstagung Marketing <2001, Berlin>
-
2001
Persistent link: https://www.econbiz.de/10001641463
Saved in:
7
Marketing and competition in the information age : proceedings of the 28th EMAC conference, May 11 - 14, 1999, Humboldt University Berlin
Hildebrandt, Lutz
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001530954
Saved in:
8
1991 AMA Winter Educators' Conference
Childers, Terry L.
(
ed.
)
-
Winter Educators' Conference <1991, Orlando, Fla.>
-
1991
Persistent link: https://www.econbiz.de/10013274778
Saved in:
9
1990 AMA Winter Educators' Conference
Lichtenthal, David
(
ed.
);
Lichtenthal, J. David
(
contributor
)
-
Winter Educators' Conference <1990, Scottsdale, Ariz.>
-
1990
Persistent link: https://www.econbiz.de/10013274779
Saved in:
10
1992 AMA Winter Educators' Conference
Allen, Chris T.
(
ed.
);
Madden, Thomas Justin
(
contributor
); …
-
Winter Educators' Conference <1992, San Antonio, Tex.>
-
1992
Persistent link: https://www.econbiz.de/10013274785
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