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Marketing theory
Marketingmanagement
16,903
Marketing management
16,071
Marktforschung
12,249
Market research
6,512
Marketing
4,187
Konsumentenverhalten
3,918
Consumer behaviour
3,905
Theorie
3,695
Theory
3,678
Deutschland
2,963
Germany
2,547
Beziehungsmarketing
2,144
Relationship marketing
2,140
USA
1,728
United States
1,652
Markenführung
1,489
Brand management
1,485
Online-Marketing
1,232
Strategisches Management
1,203
Internet marketing
1,188
Innovation
1,071
Unternehmenserfolg
1,050
Firm performance
1,045
Vereinigte Staaten
1,031
Strategic management
931
Internationales Marketing
868
Werbung
861
International marketing
836
Social Web
812
Social web
812
KMU
804
SME
804
Marketingtheorie
758
Markenimage
729
Brand image
722
Markenartikel
696
Advertising
685
Innovationsmanagement
677
Innovation management
650
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Sammelwerk
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43
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35
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28
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26
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24
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19
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19
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18
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18
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12
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11
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11
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7
Sammlung
7
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6
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6
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6
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6
CD-ROM, DVD
4
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4
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4
Elektronischer Datenträger
3
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3
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3
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2
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Kotler, Philip
26
Malhotra, Naresh K.
23
Keller, Kevin Lane
15
Sheth, Jagdish N.
15
Tadajewski, Mark
15
Hunt, Shelby D.
12
Perreault, William D.
9
Homburg, Christian
8
Kleinaltenkamp, Michael
8
Kuß, Alfred
8
McCarthy, Edmund Jerome
8
Walker, Orville C.
8
Wensley, Robin
8
Krohmer, Harley
7
Kumar, V.
7
Lehmann, Donald R.
6
Mullins, John W.
6
Aghazadeh, Hashem
5
Cannon, Joseph P.
5
Green, Paul E.
5
Grönroos, Christian
5
Pilarczyk, Bogna
5
Shaw, Eric H.
5
Stremersch, Stefan
5
Baker, Michael John
4
Baker, Stephen
4
Belk, Russell W.
4
Bijmolt, Tammo H. A.
4
Freiling, Jörg
4
Hildebrandt, Lutz
4
Hörschgen, Hans
4
Jones, D. G. Brian
4
Kayande, Ujwal
4
Kollmann, Tobias
4
Leeflang, Peter
4
Maclaran, Pauline
4
Roberts, John H.
4
Rossi, Patricia
4
Varadarajan, Rajan
4
Wieringa, Jaap E.
4
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American Marketing Association
27
European Society for Opinion and Marketing Research
3
Seminar on market modelling
3
Springer Fachmedien Wiesbaden
3
Academy of Marketing
2
European Marketing Academy
2
AMA Summer Academic Conference <2021, Online>
1
AMACOM
1
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
American Management Association
1
Cranfield School of Management
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Harvard Graduate School of Business Administration
1
ICORIA <10, 2011, Berlin>
1
Institute for the Study of Business Markets
1
Institute of Practitioners in Advertising <London>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Market Research Society
1
Marketing Science Institute <Cambridge, Mass.>
1
National Council of Applied Economic Research
1
Pearson Deutschland GmbH
1
Pearson Studium
1
Springer Gabler <Firma>
1
Summer Educators' Conference <2009, Chicago, Ill.>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Svenska Handelshögskolan <Helsinki>
1
Tūran Universitetí
1
USA / Department of Agriculture
1
Universität Siegen / Lehrstuhl für Marketing
1
Universität St. Gallen / Institut für Marketing und Handel
1
Univerzita Komenského v Bratislave / Katedra marketingu
1
Warwick Business School
1
Winter Educators' Conference <1990, Scottsdale, Ariz.>
1
Winter Educators' Conference <1991, Orlando, Fla.>
1
Winter Educators' Conference <1992, San Antonio, Tex.>
1
Winter Educators' Conference <1993, Newport Beach, Calif.>
1
Winter Educators' Conference <1994, Saint Petersburg, Fla.>
1
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Published in...
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Journal of marketing management : MM
18
SpringerLink / Bücher
17
AMS review : official publication of the Academy of Marketing Science
13
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of historical research in marketing
12
Legends in marketing
12
Journal of macromarketing : examining the interactions among markets, marketing, and society
11
Lehrbuch
10
Review of marketing research
10
Journal of the Academy of Marketing Science
9
SAGE library in marketing
9
The impact of theory on representations of the consumer and the marketing organisation
9
Journal of business research : JBR
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Marketing theory
8
The development of marketing theory and its philosophical underpinnings
8
Critical marketing : defining the field
7
European journal of marketing : EJM
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of marketing
7
Marketing theory and applications
7
Marketing : ZFP ; journal of research and management
6
Proceedings series / American Marketing Association
6
Journal of strategic marketing
5
McGraw-Hill/Irwin series in marketing
5
Springer eBook Collection / Business and Management
5
Australasian marketing journal
4
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
4
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
4
Fundamentals of marketing research ; Vol. 6
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
The marketing book
4
The marketing review
4
Fundamentals of marketing research ; Vol. 1
3
International series in quantitative marketing
3
Journal of customer behaviour
3
Journal of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Major theoretical debates and contemporary issues in marketing theory
3
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Source
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ECONIS (ZBW)
739
Showing
1
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of
739
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1
Decision support for marketing management
Little, John D. C.
-
1978
Persistent link: https://www.econbiz.de/10002378730
Saved in:
2
Marketing concepts and strategies in the next decade
Rodger, Leslie W.
-
1973
Persistent link: https://www.econbiz.de/10000329810
Saved in:
3
Broadening horizons in marketing : new challenges for sales management
American Management Association
-
1956
Persistent link: https://www.econbiz.de/10003024516
Saved in:
4
Modern marketing management
Murata, Shoji
-
1962
Persistent link: https://www.econbiz.de/10014370179
Saved in:
5
Multivariate analysis in marketing : theory and application
Aaker, David A.
(
ed.
)
-
1971
Persistent link: https://www.econbiz.de/10000050372
Saved in:
6
Marketing information systems
Mayros, Van
;
Werner, Michael
-
1982
Persistent link: https://www.econbiz.de/10000053088
Saved in:
7
Concepts of marketing management
Seibert, Joseph C.
-
1973
Persistent link: https://www.econbiz.de/10000048775
Saved in:
8
Marketing management : readings in operational effectiveness
Shapiro, Stanley J.
-
1974
Persistent link: https://www.econbiz.de/10000329047
Saved in:
9
Enhancing knowledge development in marketing
Parasuraman, A.
(
ed.
)
-
1990
Persistent link: https://www.econbiz.de/10000837433
Saved in:
10
Marketing
Beckman, Theodore N.
;
Davidson, William R.
-
1967
-
8. ed
Persistent link: https://www.econbiz.de/10000674791
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