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Marketing
Beckman, Theodore N.; Davidson, William R.; Talarzyk, … - 1973 - 9. ed
Persistent link: https://www.econbiz.de/10000556850
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An econometric approach to a marketing decision model
Frank, Ronald E.; Frank, Ronald Edward; Massy, William … - 1971
Persistent link: https://www.econbiz.de/10000572082
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Consumers, markets and marketplaces
Powell, Helen - In: Promotional culture and convergence : markets, methods, …, (pp. 23-50). 2013
Persistent link: https://www.econbiz.de/10009736344
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Modern marketing thought
Westing, John Howard; Albaum, Gerald S. - 1975 - 3. ed
Persistent link: https://www.econbiz.de/10000042154
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New essays in marketing theory
Fisk, George (contributor) - 1971
Persistent link: https://www.econbiz.de/10001365762
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Assembling consumption : researching actors, networks and markets
Canniford, Robin (ed.); Bajde, Domen (ed.) - 2016
Persistent link: https://www.econbiz.de/10011537953
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Seminar on market modelling
1975
Persistent link: https://www.econbiz.de/10001452421
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Modern marketing research : a behavioral science approach
Schreier, Fred T. - 1963
Persistent link: https://www.econbiz.de/10002790915
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Assembling consumption : researching actors, networks and markets
Bajde, Domen (contributor); Canniford, Robin (contributor) - 2016
Persistent link: https://www.econbiz.de/10013181888
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Marketing and customer behaviour
Jenkins, John R. G. - 1972
Persistent link: https://www.econbiz.de/10000666881