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Marketing theory
USA
292,919
United States
285,250
Vereinigte Staaten
155,395
Theorie
41,944
Theory
41,851
Schätzung
16,431
Estimation
16,254
Großbritannien
13,032
Deutschland
12,855
Japan
10,461
Germany
10,124
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9,986
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9,907
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9,656
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8,138
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8,112
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8,044
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7,559
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7,175
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7,126
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6,697
Arbeitsmarkt
6,599
Wirkungsanalyse
6,587
Impact assessment
6,576
Canada
6,483
Konjunktur
6,325
Business cycle
5,817
Produktivität
5,623
Wirtschaftspolitik
5,544
Europa
5,517
Economic growth
5,314
Finanzkrise
5,270
Financial crisis
5,221
China
5,202
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336
German
9
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Jones, D. G. Brian
13
Tadajewski, Mark
12
Kotler, Philip
9
Layton, Roger A.
7
Hunt, Shelby D.
6
Shaw, Eric H.
6
Dixon, Donald F.
4
Keller, Kevin Lane
4
Bartels, Robert
3
Beckman, Theodore N.
3
Monieson, David D.
3
Robson, Julie
3
Varadarajan, Rajan
3
Wilkie, William L.
3
Albaum, Gerald S.
2
Alderson, Wroe
2
Alt, Rainer
2
Bagozzi, Richard P.
2
Boone, Louis E.
2
Brodie, Roderick J.
2
Brown, Edmund
2
Bubik, Roland
2
Converse, Paul D.
2
Copeland, Melvin T.
2
Davidson, William R.
2
Doherty, Anne Marie
2
Easton, Geoff
2
Grönroos, Christian
2
Hair, Joseph F.
2
Hollander, Stanley C.
2
Kadirov, Djavlonbek
2
Koskela-Huotari, Kaisa
2
Kumar, V.
2
Kurtz, David L.
2
Lamb, Charles W.
2
Lazer, William
2
Lehmann, Donald R.
2
Levy, Sidney J.
2
Löbler, Helge
2
McDaniel, Carl D.
2
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American Marketing Association
6
European Society for Opinion and Marketing Research
3
Seminar on market modelling
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
American Management Association
2
AMACOM
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Institute of Practitioners in Advertising <London>
1
Market Research Society
1
Marketing-Centrum <Münster (Westf)>
1
National Council of Applied Economic Research
1
USA / Department of Agriculture
1
Winter Educators' Conference <2004, Scottsdale, Ariz.>
1
Winter Educators' Conference <2010, New Orleans, La.>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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History of marketing thought ; Volume 1
25
History of marketing thought ; Volume 2
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
21
Journal of marketing management : MM
16
Journal of historical research in marketing
15
History of marketing thought ; Volume 3
8
AMS review : official publication of the Academy of Marketing Science
4
Australasian marketing journal
4
Journal of business research : JBR
4
Journal of marketing education : JME
4
Journal of the Academy of Marketing Science
4
SAGE library of marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing intelligence & planning
3
Rethinking marketing : developing a new understanding of markets
3
The evolution of nonprofit marketing
3
The journal of services marketing
3
Changing the course of marketing : alternative paradigms for widening marketing theory
2
Electronic markets : the international journal on networked business
2
European journal of marketing : EJM
2
Europäische Hochschulschriften / 5
2
Its Marketing series
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of macromarketing
2
Journal of marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of research in marketing and entrepreneurship : JRME
2
Legends in marketing
2
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
McGraw-Hill series in marketing
2
Proceedings series / American Marketing Association
2
Qualitative marketing research : approaches, techniques and analysis
2
The marketing review
2
The nature and scope of marketing research
2
Working papers / Lancaster University Management School
2
A Wiley/Hamilton Publication
1
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ECONIS (ZBW)
346
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346
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1
Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
1996
-
3rd ed
Persistent link: https://www.econbiz.de/10000543596
Saved in:
2
Applications of management sciences in marketing
Montgomery, David B.
(
contributor
); …
-
1970
Persistent link: https://www.econbiz.de/10000049818
Saved in:
3
Marketing
Schewe, Charles D.
;
Smith, Reuben M.
-
1983
-
2. ed
Persistent link: https://www.econbiz.de/10000051781
Saved in:
4
Marketing information systems
Mayros, Van
;
Werner, Michael
-
1982
Persistent link: https://www.econbiz.de/10000053088
Saved in:
5
Marketing theory : the philosophy of marketing science
Hunt, Shelby D.
-
1983
Persistent link: https://www.econbiz.de/10000055295
Saved in:
6
Macro marketing
Moyer, Reed
;
Hutt, Michael D.
-
1978
-
2. ed
Persistent link: https://www.econbiz.de/10000040796
Saved in:
7
Modern marketing thought
Westing, John Howard
;
Albaum, Gerald S.
-
1975
-
3. ed
Persistent link: https://www.econbiz.de/10000042154
Saved in:
8
The history of marketing thought
Bartels, Robert
;
Bartels, Robert D. W.
-
1976
-
2. ed.
Persistent link: https://www.econbiz.de/10000042160
Saved in:
9
The new marketing
Fulmer, Robert M.
-
1976
Persistent link: https://www.econbiz.de/10000042190
Saved in:
10
Concepts of marketing management
Seibert, Joseph C.
-
1973
Persistent link: https://www.econbiz.de/10000048775
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