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Marketing theory
Marketing
31,281
Marktforschung
12,270
Market research
6,834
Theorie
4,891
Theory
4,784
Marketingmanagement
3,942
Deutschland
3,821
Marketing management
3,714
Consumer behaviour
3,314
Konsumentenverhalten
3,151
Germany
3,088
marketing
2,563
Mikroökonometrie
2,129
Microeconometrics
2,007
USA
1,926
United States
1,707
Management
1,290
Relationship marketing
1,249
Beziehungsmarketing
1,221
Strategisches Management
1,205
Agribusiness
1,102
Werbung
1,040
Marketingtheorie
1,018
Vereinigte Staaten
986
Innovation
908
Brand management
898
Markenführung
886
Economics
852
Advertising
823
Online-Marketing
794
Internet marketing
789
Absatz
771
Agricultural and Food Policy
728
Internet
709
Schätzung
688
Verbraucher
682
Verbraucherverhalten
671
Demand and Price Analysis
652
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Kotler, Philip
29
Malhotra, Naresh K.
25
Tadajewski, Mark
20
Keller, Kevin Lane
15
Kuß, Alfred
13
Sheth, Jagdish N.
13
Hunt, Shelby D.
11
Freiling, Jörg
10
Pepels, Werner
10
Armstrong, Gary
9
Kollmann, Tobias
9
Layton, Roger A.
9
Maclaran, Pauline
9
Kleinaltenkamp, Michael
8
Shaw, Eric H.
8
Brown, Stephen
7
Hair, Joseph F.
7
Lehmann, Donald R.
7
Wensley, Robin
7
Wierenga, Berend
7
Wooliscroft, Ben
7
Belk, Russell W.
6
Blythe, Jim
6
Lamb, Charles W.
6
McDaniel, Carl D.
6
Solomon, Michael R.
6
Spotts, Harlan E.
6
Stuart, Elnora W.
6
Svensson, Göran
6
Winer, Russell S.
6
Deseniss, Alexander
5
Green, Paul E.
5
Gummesson, Evert
5
Homburg, Christian
5
Hörschgen, Hans
5
Jones, D. G. Brian
5
Marshall, Greg W.
5
McDonagh, Pierre
5
Meffert, Heribert
5
Olbrich, Rainer
5
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American Marketing Association
16
Duncker & Humblot
4
Springer Fachmedien Wiesbaden
4
Academy of Marketing Science
3
European Marketing Academy
3
European Society for Opinion and Marketing Research
3
Seminar on market modelling
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
American Management Association
2
Edward Elgar Publishing
2
Hrvatsko Društvo za Marketing
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Springer Gabler <Firma>
2
Sveučilište u Zagrebu / Katedra za Marketing
2
Universität St. Gallen
2
Universität St. Gallen / Institut für Marketing und Handel
2
AMA Summer Academic Conference <2021, Online>
1
AMACOM
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Academy of Marketing Science / Annual Conference <2020, Online>
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2022, Monterrey>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Association of Marketing Theory and Practice
1
Books on Demand GmbH <Norderstedt>
1
Cranfield School of Management
1
Educators' Conference <1982, Chicago, Ill.>
1
Forschungstagung Marketing <2001, Berlin>
1
Freie Universität Berlin / Institut für Marketing
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
Institute for Operations Research and the Management Sciences
1
Institute of Practitioners in Advertising <London>
1
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SpringerLink / Bücher
46
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Journal of macromarketing : examining the interactions among markets, marketing, and society
28
Journal of marketing management : MM
25
Springer eBook Collection / Business and Economics
23
Journal of historical research in marketing
20
Journal of Historical Research in Marketing
16
Journal of the Academy of Marketing Science
16
European Journal of Marketing
14
Journal of macromarketing
14
AMS review : official publication of the Academy of Marketing Science
11
European journal of marketing : EJM
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Lehrbuch
11
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
10
Marketing theory
10
SAGE library in marketing
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Review of marketing research
9
Journal of business research : JBR
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Springer eBook Collection / Business and Management
8
Australasian marketing journal
7
European Business Review
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
Legends in marketing
7
The development of marketing theory and its philosophical underpinnings
7
Developments in marketing science: proceedings of the Academy of Marketing Science
6
Journal of marketing
6
Springer eBook Collection
6
Critical marketing : defining the field
5
International series in operations research & management science
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of marketing theory and practice : JMTP
5
Journal of strategic marketing
5
Marketing : ZFP ; journal of research and management
5
The marketing review
5
Always learning
4
Fundamentals of marketing research ; Vol. 6
4
Journal of Islamic marketing : JIMA
4
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ECONIS (ZBW)
956
Other ZBW resources
53
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1
Rethinking the market research curriculum
Nunan, Daniel
;
Di Domenico, MariaLaura
- In:
International journal of market research
61
(
2019
)
1
,
pp. 22-32
Persistent link: https://www.econbiz.de/10012171922
Saved in:
2
Iconic studies relevant for research in
marketing
and the Journal of Global Scholars of
Marketing
Science
Woodside, Arch G.
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
3
,
pp. 259-278
Persistent link: https://www.econbiz.de/10011407173
Saved in:
3
Marketing
letters : a journal of research in
marketing
Dordrecht [u.a.] : Springer
;
1989-2004: Dordrecht : Kluwer
-
1.1989/90 -
Persistent link: https://www.econbiz.de/10000491230
Saved in:
4
Marketing
: progress, prospects, perspectives : 26th EMAC Conference, 20th - 23rd May 1997, Warwick Business School ; proceedings
1997
Persistent link: https://www.econbiz.de/10000677540
Saved in:
5
Perspectives for research in
marketing
Revzan, David A.
-
1965
Persistent link: https://www.econbiz.de/10002684638
Saved in:
6
Marketing
analytics : the evolution of
marketing
research in the twenty-first century
Hauser, William J.
- In:
Direct marketing : an international journal
1
(
2007
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10003936869
Saved in:
7
Badania marketingowe - nowe wyzwania
Mazurek-Łopacińska, Krystyna
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003993734
Saved in:
8
The
marketing
discipline comes of age, 1934-1936
Witkowski, Terrence H.
- In:
Journal of historical research in marketing
2
(
2010
)
4
,
pp. 370-396
Persistent link: https://www.econbiz.de/10008809046
Saved in:
9
Prove it before you promote it : how to take the guesswork out of
marketing
Cuno, Steve
-
2009
Persistent link: https://www.econbiz.de/10003692855
Saved in:
10
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwe...
Koschnick, Wolfgang J.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003509347
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