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Broadening horizons in marketing : new challenges for sales management
American Management Association - 1956
Persistent link: https://www.econbiz.de/10003024516
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Marketing methods and salesmanship
Butler, Ralph Starr; DeBower, Herbert F.; Jones, John G. - 1914
Part 1: Marketing methods, by Ralph Starr Butler …
Persistent link: https://www.econbiz.de/10001968140
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"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa (contributor);  … - 2003
Persistent link: https://www.econbiz.de/10001752829
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Rethinking "marketing as applied economics"
Tadajewski, Mark - In: Marketing theory 22 (2022) 4, pp. 643-665
Persistent link: https://www.econbiz.de/10013435588
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Misused and missed use : grounded theory and objective hermeneutics as methods for research in industrial marketing
Wagner, Stephan M.; Lukassen, Peter; Mahlendorf, Matthias - In: Industrial marketing management : the international … 39 (2010) 1, pp. 5-15
Persistent link: https://www.econbiz.de/10003954459
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Integration qualitativer und quantitativer Forschungsmethoden : der Einsatz kombinierter Forschungsdesigns als Möglichkeit zur Förderung der Theorieentwicklung in der Marketingfors...
Auer-Srnka, Katharina J. - In: Marketing : ZFP ; journal of research and management 29 (2007) 4, pp. 247-260
Persistent link: https://www.econbiz.de/10003585079
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A study of Islamic customer satisfaction
Noroozi, Ahmad - In: International journal of social entrepreneurship and … 2 (2013) 1, pp. 98-107
Persistent link: https://www.econbiz.de/10009743835
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Three strategies for customer value assessment in business markets
Keränen, Joona; Jalkala, Anne - In: Management decision : MD 52 (2014) 1, pp. 79-100
Purpose: The strategies to assess potential and realized customer value have received surprisingly little attention in management literature. The purpose of this paper is to examine potential customer value assessment strategies for business-to-business (B2B) firms and their special...
Persistent link: https://www.econbiz.de/10010259548
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Grounded theory: the missing methodology on the interpretivist agenda
Goulding, Christina - In: Qualitative Market Research: An International Journal 1 (1998) 1, pp. 50-57
phenomenology, hermeneutics, and semiotics within the field of marketing research, particularly consumer behaviour. However, while …
Persistent link: https://www.econbiz.de/10014987327
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Enhancing knowledge development in marketing
Bloom, Paul N. (contributor) - 1989
Persistent link: https://www.econbiz.de/10000810623