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Marketing : Analyse und Strate...
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Marketing theory
Marketing
29,170
Deutschland
6,016
Lehrbuch
5,990
Marketingmanagement
4,737
Germany
4,616
Theorie
4,599
Theory
4,552
Marketing management
4,178
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3,018
Consumer behaviour
3,003
marketing
2,538
Beziehungsmarketing
2,133
Relationship marketing
2,114
Management
1,997
Electronic Commerce
1,986
Unternehmen
1,948
Strategisches Management
1,886
Marktforschung
1,853
Verbraucherverhalten
1,793
USA
1,760
Markenpolitik
1,738
Markenführung
1,698
Werbung
1,696
Brand management
1,680
Kundenmanagement
1,623
United States
1,468
Online-Marketing
1,283
Internet
1,242
Market research
1,193
Internet marketing
1,165
Economics
1,145
Agribusiness
1,101
Erfolgsfaktor
1,057
Aufsatzsammlung
1,048
Marketingtheorie
993
Advertising
945
Internationales Marketing
890
Innovation
853
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Kotler, Philip
31
Keller, Kevin Lane
15
Kuß, Alfred
15
Tadajewski, Mark
15
Sheth, Jagdish N.
14
Homburg, Christian
11
Maclaran, Pauline
11
Freiling, Jörg
10
Pepels, Werner
10
Armstrong, Gary
9
Kollmann, Tobias
9
Layton, Roger A.
9
Jones, D. G. Brian
8
Kleinaltenkamp, Michael
8
Hair, Joseph F.
7
Krohmer, Harley
7
Wierenga, Berend
7
Blythe, Jim
6
Hunt, Shelby D.
6
Lamb, Charles W.
6
Lehmann, Donald R.
6
Malhotra, Naresh K.
6
Marshall, Greg W.
6
McDaniel, Carl D.
6
Solomon, Michael R.
6
Stuart, Elnora W.
6
Deseniss, Alexander
5
Hörschgen, Hans
5
Meffert, Heribert
5
Olbrich, Rainer
5
Opresnik, Marc Oliver
5
Baines, Paul
4
Bauer, Hans H.
4
Benkenstein, Martin
4
Bruhn, Manfred
4
Dichtl, Erwin
4
Fill, Chris
4
Fritz, Wolfgang
4
Jaworski, Bernard J.
4
Kilian, Thomas
4
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American Marketing Association
15
Springer Fachmedien Wiesbaden
5
Duncker & Humblot
4
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3
Edward Elgar Publishing
3
European Marketing Academy
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
American Management Association
2
Hrvatsko Društvo za Marketing
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Springer Gabler <Firma>
2
Sveučilište u Zagrebu / Katedra za Marketing
2
Universität St. Gallen
2
Universität St. Gallen / Institut für Marketing und Handel
2
AMA Summer Academic Conference <2021, Online>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Academy of Marketing Science / Annual Conference <2020, Online>
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2022, Monterrey>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Association of Marketing Theory and Practice
1
Books on Demand GmbH <Norderstedt>
1
Cranfield School of Management
1
Educators' Conference <1982, Chicago, Ill.>
1
Forschungstagung Marketing <2001, Berlin>
1
Freie Universität Berlin / Institut für Marketing
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
Harvard Graduate School of Business Administration
1
Institute for Operations Research and the Management Sciences
1
Institute for the Study of Business Markets
1
Institute of Practitioners in Advertising <London>
1
Instytut Filologii Polskiej <Lublin>
1
International Conference of Marketing and Management Sciences <2008, Athen>
1
International Scientific Conference Marketing Theory Challenges in Transitional Societies <1, 2007, Maribor>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Inštitut za Marketing <Maribor>
1
Macromarketing Seminar <4, 1979, Boulder, Colo.>
1
Market Research Society
1
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SpringerLink / Bücher
60
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
27
Journal of macromarketing : examining the interactions among markets, marketing, and society
22
Journal of marketing management : MM
20
Journal of historical research in marketing
16
Lehrbuch
16
Journal of macromarketing
14
Journal of the Academy of Marketing Science
14
AMS review : official publication of the Academy of Marketing Science
11
Gabler Edition Wissenschaft
11
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Marketing theory
9
European journal of marketing : EJM
8
Journal of business research : JBR
8
Australasian marketing journal
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Legends in marketing
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
SAGE library in marketing
6
Springer eBook Collection
6
Springer eBook Collection / Business and Management
6
Springer-Lehrbuch
6
Strategisches Marketingmanagement
6
Edward Elgar E-Book Archive
5
International series in operations research & management science
5
Journal of marketing theory and practice : JMTP
5
Always learning
4
Journal of Islamic marketing : JIMA
4
Journal of marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of strategic marketing
4
Neue betriebswirtschaftliche Forschung : Nbf
4
SAGE library of marketing
4
Applied Marketing Science /Angewandte Marketingforschung
3
Hamburger Schriften zur Marketingforschung
3
History of marketing thought ; Volume 3
3
International journal of islamic marketing and branding
3
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ECONIS (ZBW)
904
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1
Deutschsprachige Standardliteratur zu den Grundlagen des
Marketing
: eine Vergleichsanalyse aus Studierendensicht
Andresen, Christian
-
2007
Persistent link: https://www.econbiz.de/10013420508
Saved in:
2
Marketing
-Einführung : Grundlagen - Überblick - Beispiele
Kuß, Alfred
;
Kleinaltenkamp, Michael
-
2011
-
5., überarb. Aufl.
Persistent link: https://www.econbiz.de/10014008947
Saved in:
3
Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung
Homburg, Christian
;
Krohmer, Harley
-
2009
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014012209
Saved in:
4
Marketing
-Theorie : eine Einführung
Kuß, Alfred
-
2011
-
2., überarb. u. erw. Auflage
Persistent link: https://www.econbiz.de/10008906709
Saved in:
5
Marketing
letters : a journal of research in
marketing
Dordrecht [u.a.] : Springer
;
1989-2004: Dordrecht : Kluwer
-
1.1989/90 -
Persistent link: https://www.econbiz.de/10000491230
Saved in:
6
Gesellschaftsorientiertes
Marketing
: marktorientierte Unternehmungspolitik im Wandel
Fässler, Eduard
-
1989
Persistent link: https://www.econbiz.de/10000083029
Saved in:
7
Marketing
-Schnittstellen : Herausforderungen für das Management
Specht, Günter
;
Silberer, Günter
;
Engelhardt, Werner Hans
-
1989
Persistent link: https://www.econbiz.de/10000092238
Saved in:
8
Markt und Unternehmung : Handlungsfelder des
Marketing
Hammann, Peter
;
Palupski, Rainer
;
Gathen, Andreas von der
-
1998
-
Als Ms. gedr.
Persistent link: https://www.econbiz.de/10000675151
Saved in:
9
Marketing
& Konsum : Theorie und Praxis von der Industrialisierung bis ins 21. Jahrhundert
Hansen, Ursula
;
Bode, Matthias
-
1999
Persistent link: https://www.econbiz.de/10000677514
Saved in:
10
Total relationship
marketing
: from the 4Ps - product, price, promotion, place - of traditional
marketing
management to the 30Rs - the thirty relationships - of the new
marketing
p...
Gummesson, Evert
-
2000
-
Reprinted
Persistent link: https://www.econbiz.de/10000683730
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