//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketing theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
SHRIMP PURCHASING BEHAVIOR AND...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing theory
Marketing
31,286
Marketingmanagement
3,497
Marketing management
3,280
marketing
2,566
Theorie
2,329
Theory
2,319
Deutschland
2,117
Consumer behaviour
1,788
Germany
1,772
Konsumentenverhalten
1,658
USA
1,308
Management
1,242
United States
1,144
Strategisches Management
1,124
Agribusiness
1,103
Marktforschung
974
Relationship marketing
918
Beziehungsmarketing
892
Werbung
840
Economics
839
Marketingtheorie
824
Brand management
752
Markenführung
743
Agricultural and Food Policy
728
Advertising
718
Market research
681
Online-Marketing
678
Internet marketing
674
Demand and Price Analysis
652
Innovation
645
Crop Production/Industries
640
Livestock Production/Industries
602
Food Consumption/Nutrition/Food Safety
581
Unternehmen
558
Verbraucherverhalten
526
Absatz
517
Internet
504
Electronic Commerce
479
Aufsatzsammlung
474
more ...
less ...
Online availability
All
Undetermined
261
Free
28
Type of publication
All
Book / Working Paper
456
Article
340
Journal
21
Type of publication (narrower categories)
All
Article in journal
253
Aufsatz in Zeitschrift
253
Lehrbuch
122
Textbook
112
Collection of articles of several authors
86
Sammelwerk
86
Aufsatz im Buch
52
Book section
52
Konferenzschrift
50
Aufsatzsammlung
43
Graue Literatur
33
Non-commercial literature
33
Conference proceedings
31
Glossar enthalten
27
Glossary included
27
Hochschulschrift
27
Bibliografie enthalten
26
Bibliography included
26
Thesis
22
research-article
15
viewpoint
15
Festschrift
13
Handbook
13
Handbuch
13
review-article
13
Reprint
12
Arbeitspapier
9
Case study
9
Einführung
9
Fallstudie
9
Working Paper
9
Bibliografie
7
Collection of articles written by one author
5
Conference paper
5
Konferenzbeitrag
5
Sammlung
5
Interview
4
conceptual-paper
4
CD-ROM, DVD
3
Fallstudiensammlung
3
more ...
less ...
Language
All
English
644
German
161
Polish
7
French
3
Croatian
2
Russian
2
Ukrainian
2
Slovak
1
Swedish
1
more ...
less ...
Author
All
Kotler, Philip
28
Keller, Kevin Lane
15
Kuß, Alfred
13
Tadajewski, Mark
12
Freiling, Jörg
10
Pepels, Werner
10
Sheth, Jagdish N.
10
Armstrong, Gary
9
Kollmann, Tobias
9
Layton, Roger A.
9
Kleinaltenkamp, Michael
8
Hair, Joseph F.
7
Maclaran, Pauline
7
Wierenga, Berend
7
Wooliscroft, Ben
7
Blythe, Jim
6
Brown, Stephen
6
Hunt, Shelby D.
6
Lamb, Charles W.
6
Lehmann, Donald R.
6
McDaniel, Carl D.
6
Shaw, Eric H.
6
Solomon, Michael R.
6
Spotts, Harlan E.
6
Stuart, Elnora W.
6
Svensson, Göran
6
Wensley, Robin
6
Deseniss, Alexander
5
Gummesson, Evert
5
Homburg, Christian
5
Hörschgen, Hans
5
Marshall, Greg W.
5
Meffert, Heribert
5
Olbrich, Rainer
5
Opresnik, Marc Oliver
5
Baines, Paul
4
Bruhn, Manfred
4
Fill, Chris
4
Fritz, Wolfgang
4
Jaworski, Bernard J.
4
more ...
less ...
Institution
All
American Marketing Association
15
Duncker & Humblot
4
Springer Fachmedien Wiesbaden
4
Academy of Marketing Science
3
European Marketing Academy
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
American Management Association
2
Edward Elgar Publishing
2
Hrvatsko Društvo za Marketing
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Springer Gabler <Firma>
2
Sveučilište u Zagrebu / Katedra za Marketing
2
Universität St. Gallen
2
Universität St. Gallen / Institut für Marketing und Handel
2
AMA Summer Academic Conference <2021, Online>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Academy of Marketing Science / Annual Conference <2020, Online>
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2022, Monterrey>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Association of Marketing Theory and Practice
1
Books on Demand GmbH <Norderstedt>
1
Cranfield School of Management
1
Educators' Conference <1982, Chicago, Ill.>
1
Forschungstagung Marketing <2001, Berlin>
1
Freie Universität Berlin / Institut für Marketing
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
Institute for Operations Research and the Management Sciences
1
Institute of Practitioners in Advertising <London>
1
Instytut Filologii Polskiej <Lublin>
1
International Conference of Marketing and Management Sciences <2008, Athen>
1
International Scientific Conference Marketing Theory Challenges in Transitional Societies <1, 2007, Maribor>
1
more ...
less ...
Published in...
All
SpringerLink / Bücher
43
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
22
Journal of marketing management : MM
20
Journal of Historical Research in Marketing
16
Journal of historical research in marketing
16
Journal of macromarketing
14
Journal of the Academy of Marketing Science
14
European Journal of Marketing
13
AMS review : official publication of the Academy of Marketing Science
11
Lehrbuch
11
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Marketing theory
9
European journal of marketing : EJM
8
Journal of business research : JBR
8
Australasian marketing journal
7
European Business Review
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Developments in marketing science: proceedings of the Academy of Marketing Science
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Springer eBook Collection
6
Springer eBook Collection / Business and Management
6
International series in operations research & management science
5
Journal of marketing theory and practice : JMTP
5
Always learning
4
Journal of Islamic marketing : JIMA
4
Journal of marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of strategic marketing
4
Legends in marketing
4
Strategisches Marketingmanagement
4
Hamburger Schriften zur Marketingforschung
3
History of marketing thought ; Volume 3
3
International journal of islamic marketing and branding
3
International series in quantitative marketing
3
Journal of business-to-business marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
more ...
less ...
Source
All
ECONIS (ZBW)
769
Other ZBW resources
48
Showing
1
-
10
of
817
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What comes after postmodernism? : implications for marketers
Burns, David J.
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
1
,
pp. 59-74
Persistent link: https://www.econbiz.de/10010519591
Saved in:
2
Marketing
: culture institutionalized
Firat, A. Fuat
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 78-82
Persistent link: https://www.econbiz.de/10009771549
Saved in:
3
Ideology for the 10 billion : introduction to globalization of
marketing
ideology
Eckhardt, Giana M.
;
Dholakia, Nikhilesh
;
Varman, Rohit
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10009771556
Saved in:
4
Iconic studies relevant for research in
marketing
and the Journal of Global Scholars of
Marketing
Science
Woodside, Arch G.
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
3
,
pp. 259-278
Persistent link: https://www.econbiz.de/10011407173
Saved in:
5
R2M Index 1.0 : assessing the practical relevance of academic
marketing
articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
6
Macromarketing, the indispensable discipline : introduction the the special issue
Shultz, Clifford J.
;
Wilkie, William L.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 5-9
Persistent link: https://www.econbiz.de/10012485414
Saved in:
7
Hope for a stronger discipline of
marketing
Peterson, Mark
;
Park, Heejung
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
2
,
pp. 162-177
Persistent link: https://www.econbiz.de/10012497116
Saved in:
8
Reflections on an extraordinary
marketing
scholar
Stewart, David W.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 320-321
Persistent link: https://www.econbiz.de/10012264017
Saved in:
9
The cultural paradigm in
marketing
Mazurek-Łopacińska, Krystyna
- In:
Acta scientiarum polonorum / Oeconomia : czasopismo …
15
(
2016
)
3
,
pp. 55-66
Persistent link: https://www.econbiz.de/10011647866
Saved in:
10
Theories of Islamic
marketing
Alserhan, Baker Ahmad
;
Althawadi, Othman Mohammed
; …
- In:
International journal of islamic marketing and branding
1
(
2016
)
4
,
pp. 297-304
Persistent link: https://www.econbiz.de/10011672594
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->