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"Winter sports under a summer sun" : the marketing of Sun Valley ski resort in the 1930s
Esson, Dylan J. - In: Journal of historical research in marketing 4 (2012) 4, pp. 554-577
Persistent link: https://www.econbiz.de/10009683209
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Komunikacja rynkowa : strategie i instrumenty
Pilarczyk, Bogna (contributor) - 2011
Persistent link: https://www.econbiz.de/10009535388
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Marketing-Management im Tourismus
Dettmer, Harald (contributor); Melle, Alexander (contributor) - 2011
Persistent link: https://www.econbiz.de/10009307710
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Destination marketing and the service-dominant logic : a resource-based operationalization of strategic marketing assets
Line, Nathaniel D.; Runyan, Rodney C. - In: Tourism management : research, policies, practice 43 (2014), pp. 91-102
Persistent link: https://www.econbiz.de/10010351366
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Tourism marketing in an era of paradigm shift
Li, Xiang (Robert); Petrick, James F. - In: Journal of travel research : a quarterly publication of … 46 (2008) 3, pp. 235-244
Persistent link: https://www.econbiz.de/10003673138
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The Role of Marketing Philosophy in Rural Tourism Development
Mihailovic, Bozo - 2012
The purpose – The purpose of this paper is to research the role of marketing concept in the process of the sustainable … of marketing philosophy in tourism and its specifics in area of rural tourism.Methodology – Using available secondary and … implementation of marketing philosophy in area of rural tourism. Followed by qualitative analysis, these factors are analyses in …
Persistent link: https://www.econbiz.de/10013096310
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Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia; Masouras, Andreas; Athanasula-Reppa, … - In: Business Development and Economic Governance in …, (pp. 369-382). 2022
Persistent link: https://www.econbiz.de/10013415100
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Marketing-Management : im Tourismus
Dettmer, Harald (contributor) - 2011
Unternehmen zeigen detailliert Möglichkeiten und Wege auf, z. B. wie modernes Marketing als Denkweise funktioniert. -- Die …
Persistent link: https://www.econbiz.de/10014509155
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Value co-destruction and negative e-WOM behavior : the mediating role of tourist citizenship
Arıca, Resat; Polat, Inci; Cobanoglu, Cihan; … - In: Tourism review 77 (2022) 4, pp. 1116-1134
Persistent link: https://www.econbiz.de/10013368958