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Marketing

Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl D. - 2006 - 8. ed

Persistent link: https://www.econbiz.de/10003281392

Introduction to marketing

McDaniel, Carl D.; Lamb, Charles W.; Hair, Joseph F. - 2008 - 9. ed., internat. student ed.

Persistent link: https://www.econbiz.de/10003486976

Marketing essentials

McDaniel, Carl D.; Lamb, Charles W.; Hair, Joseph F. - 2012 - 7. ed., internat. ed.

Persistent link: https://www.econbiz.de/10009546946

Individual psychological ownership : concepts, evidence, and implications for research in marketing

Jussila, Iiro; Tarkiainen, Anssi; Sarstedt, Marko; … - In: Journal of marketing theory and practice 23 (2015) 2, pp. 121-139

Persistent link: https://www.econbiz.de/10011300920

Marketing

Lamb, Charles; Hair, Joseph F.; McDaniel, Carl - 2002 - 6th ed

Persistent link: https://www.econbiz.de/10001528804

Marketing

Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl D. - 2004 - 7. ed

Persistent link: https://www.econbiz.de/10001674392

Data, measurement, and causal inferences in machine learning : opportunities and challenges for marketing

Hair, Joseph F.; Sarstedt, Marko - In: Journal of marketing theory and practice : JMTP 29 (2021) 1, pp. 65-77

Persistent link: https://www.econbiz.de/10012483505

Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference

Wilson, Elizabeth J. - 2015

This volume includes the full proceedings from the 1996 Academy of Marketing Science (AMS) Annual Conference held in Phoenix, Arizona. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, marketing...

Persistent link: https://www.econbiz.de/10012402035