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~subject:"Marketing theory"
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Marketing theory
Consumer behaviour
77
Konsumentenverhalten
76
Marketing
58
Marketing management
58
Marketingmanagement
58
Marketingtheorie
55
Theorie
37
Theory
37
Relationship marketing
36
Beziehungsmarketing
34
Marktforschung
21
International marketing
18
USA
18
Internationales Marketing
17
United States
17
Innovation
15
Strategisches Management
14
Corporate Social Responsibility
13
Corporate social responsibility
13
Multinationales Unternehmen
13
Strategic management
13
Verbraucher
13
Welt
13
World
13
Lieferantenmanagement
12
Market research
12
Supplier relationship management
12
Electronic Commerce
11
Emerging economies
11
Schwellenländer
11
Transnational corporation
11
Vereinigte Staaten
11
E-commerce
10
Naresh K. Malhotra
10
Russell W. Belk
10
Competitive advantage
9
Einzelhandel
9
India
9
Innovation management
9
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Undetermined
12
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Book / Working Paper
46
Article
15
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Collection of articles of several authors
19
Festschrift
19
Sammelwerk
19
Collection of articles written by one author
18
Sammlung
18
Article in journal
11
Aufsatz in Zeitschrift
11
Mehrbändiges Werk
6
Multi-volume publication
6
Aufsatzsammlung
3
Konferenzschrift
2
Reprint
2
Bibliografie enthalten
1
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1
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1
conceptual-paper
1
research-article
1
review-article
1
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English
61
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Sheth, Jagdish N.
53
Hunt, Shelby D.
11
Kumar, V.
11
Green, Paul E.
7
Varadarajan, Rajan
7
Malhotra, Naresh K.
4
Parvatiyar, Atul
4
Rao, Vithala R.
4
Wind, Yoram
4
Grönroos, Christian
3
Jaworski, Bernard J.
3
Garrett, Dennis E.
2
Hauser, John R.
2
Kitchen, Philip J.
2
Moskowitz, Howard R.
2
Zaltman, Gerald
2
Agarwal, James
1
Arabie, Phipps
1
Arnett, Dennis B.
1
Bello, Daniel C.
1
Bharadwaj, Sundar
1
Bradlow, Eric T.
1
Brodie, Roderick P.
1
Busch, Paul S.
1
Carmone, Frank J.
1
Chari, Simos
1
Day, George S.
1
DeSarbo, Wayne
1
Deshpandé, Rohit
1
Ding, Min
1
Feng, Hui
1
Ferrell, Odies C.
1
Gardner, David Morgan
1
Grewal, Rajdeep
1
Hatfield, Hunter N.
1
Howell, Roy D.
1
Huber, Joel
1
Jain, Arun K.
1
Johnston, Wesley J.
1
Jones, D. G. Brian
1
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American Marketing Association
2
Winter Educators' Conference <1993, Newport Beach, Calif.>
1
Winter Educators' Conference <2012, St. Petersburg, Fla.>
1
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Legends in marketing
40
AMS review : official publication of the Academy of Marketing Science
4
Journal of the Academy of Marketing Science
2
AMA educators' proceedings
1
European Journal of Marketing
1
European journal of marketing : EJM
1
Handbook of relationship marketing
1
International Marketing Review
1
Journal of Business & Industrial Marketing
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing management : MM
1
Marketing theory
1
Marketing theory and applications
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ECONIS (ZBW)
58
Other ZBW resources
3
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Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
2
The double helix of marketing : the complementary relationship between marketing history and marketing theory
Sheth, Jagdish N.
- In:
Marketing theory
11
(
2011
)
4
,
pp. 503-505
Persistent link: https://www.econbiz.de/10009419172
Saved in:
3
Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
Saved in:
4
Marketing theory : evolution and evaluation
Sheth, Jagdish N.
-
1988
-
1. [print.]
Persistent link: https://www.econbiz.de/10000765653
Saved in:
5
Marketing theory : classic and contemporary readings
Sheth, Jagdish N.
;
Garrett, Dennis E.
-
1986
Persistent link: https://www.econbiz.de/10000717686
Saved in:
6
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
7
Legends in marketing: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
Saved in:
8
Customer relationship management
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204928
Saved in:
9
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
10
Marketing strategy: customer
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204930
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