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~subject:"Marketing theory"
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Dictionary of marketing commun...
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Subject
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Marketing theory
Marketing
31,285
Marketingmanagement
16,946
Marketing management
16,360
Consumer behaviour
3,956
Theorie
3,953
Theory
3,939
Konsumentenverhalten
3,819
Deutschland
3,361
Germany
2,975
marketing
2,568
Relationship marketing
2,514
Beziehungsmarketing
2,480
USA
2,206
United States
2,019
Brand management
1,931
Strategisches Management
1,930
Markenführung
1,912
Online-Marketing
1,618
Internet marketing
1,583
Marktforschung
1,419
Management
1,407
Innovation
1,345
Werbung
1,337
Unternehmenserfolg
1,233
Advertising
1,187
Firm performance
1,186
Strategic management
1,149
Marketingtheorie
1,128
Agribusiness
1,104
Market research
1,086
SME
1,034
KMU
1,021
Social Web
1,012
Social web
1,009
Internationales Marketing
973
International marketing
919
Economics
845
Electronic Commerce
831
Markenimage
824
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Online availability
All
Undetermined
327
Free
58
Type of publication
All
Book / Working Paper
604
Article
508
Journal
23
Type of publication (narrower categories)
All
Article in journal
351
Aufsatz in Zeitschrift
351
Lehrbuch
149
Textbook
137
Collection of articles of several authors
108
Sammelwerk
108
Aufsatz im Buch
99
Book section
99
Konferenzschrift
65
Graue Literatur
62
Non-commercial literature
62
Aufsatzsammlung
49
Hochschulschrift
49
Conference proceedings
41
Thesis
41
Glossar enthalten
38
Glossary included
38
Bibliografie enthalten
28
Bibliography included
28
Reprint
28
Arbeitspapier
25
Working Paper
25
Festschrift
19
research-article
19
review-article
18
viewpoint
15
Handbook
14
Handbuch
14
Case study
11
Fallstudie
11
Collection of articles written by one author
10
Sammlung
10
Einführung
9
non-article
8
Bibliografie
7
CD-ROM, DVD
6
Conference paper
6
Konferenzbeitrag
6
Mehrbändiges Werk
6
Multi-volume publication
6
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Language
All
English
912
German
207
Polish
9
French
4
Croatian
2
Russian
2
Ukrainian
2
Romanian
1
Slovak
1
Swedish
1
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Author
All
Kotler, Philip
34
Sheth, Jagdish N.
20
Tadajewski, Mark
16
Keller, Kevin Lane
15
Kuß, Alfred
13
Freiling, Jörg
10
Hunt, Shelby D.
10
Layton, Roger A.
10
Maclaran, Pauline
10
Pepels, Werner
10
Wensley, Robin
10
Armstrong, Gary
9
Grönroos, Christian
9
Kollmann, Tobias
9
Perreault, William D.
9
Homburg, Christian
8
Kleinaltenkamp, Michael
8
Lehmann, Donald R.
8
McCarthy, Edmund Jerome
8
Shaw, Eric H.
8
Walker, Orville C.
8
Wooliscroft, Ben
8
Hair, Joseph F.
7
Krohmer, Harley
7
Kumar, V.
7
Wierenga, Berend
7
Blythe, Jim
6
Brown, Stephen
6
Gummesson, Evert
6
Lamb, Charles W.
6
McDaniel, Carl D.
6
Meffert, Heribert
6
Mullins, John W.
6
Saren, Michael
6
Solomon, Michael R.
6
Spotts, Harlan E.
6
Stuart, Elnora W.
6
Svensson, Göran
6
Winer, Russell S.
6
Aghazadeh, Hashem
5
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Institution
All
American Marketing Association
28
Duncker & Humblot
4
Springer Fachmedien Wiesbaden
4
Academy of Marketing Science
3
European Marketing Academy
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
American Management Association
2
Edward Elgar Publishing
2
Hrvatsko Društvo za Marketing
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Marketing Science Institute <Cambridge, Mass.>
2
Springer Gabler <Firma>
2
Sveučilište u Zagrebu / Katedra za Marketing
2
Universität St. Gallen
2
Universität St. Gallen / Institut für Marketing und Handel
2
AMA Summer Academic Conference <2021, Online>
1
AMACOM
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Academy of Marketing Science / Annual Conference <2020, Online>
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2022, Monterrey>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Association of Marketing Theory and Practice
1
Books on Demand GmbH <Norderstedt>
1
Cranfield School of Management
1
Educators' Conference <1982, Chicago, Ill.>
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Forschungstagung Marketing <2001, Berlin>
1
Freie Universität Berlin / Institut für Marketing
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
Harvard Graduate School of Business Administration
1
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Published in...
All
SpringerLink / Bücher
47
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Journal of macromarketing : examining the interactions among markets, marketing, and society
26
Springer eBook Collection / Business and Economics
23
Journal of marketing management : MM
22
Journal of historical research in marketing
20
AMS review : official publication of the Academy of Marketing Science
19
Journal of Historical Research in Marketing
19
European Journal of Marketing
17
Journal of the Academy of Marketing Science
15
Marketing theory
15
Journal of macromarketing
14
Lehrbuch
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Legends in marketing
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of business research : JBR
12
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
10
European journal of marketing : EJM
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Strategic Direction
9
Australasian marketing journal
8
Journal of marketing
8
Springer eBook Collection / Business and Management
8
European Business Review
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Marketing theory and applications
7
Developments in marketing science: proceedings of the Academy of Marketing Science
6
Major theoretical debates and contemporary issues in marketing theory
6
Proceedings series / American Marketing Association
6
Springer eBook Collection
6
The impact of theory on representations of the consumer and the marketing organisation
6
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
5
International series in operations research & management science
5
Journal of marketing theory and practice : JMTP
5
Marketing : ZFP ; journal of research and management
5
Marketing intelligence & planning
5
McGraw-Hill/Irwin series in marketing
5
Strategisches Marketingmanagement
5
Always learning
4
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Source
All
ECONIS (ZBW)
1,067
Other ZBW resources
68
Showing
1
-
10
of
1,135
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articles prioritized
date (newest first)
date (oldest first)
1
Selling whiteness? : a critical review of the literature on
marketing
and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
2
Marketing
, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
3
What comes after postmodernism? : implications for marketers
Burns, David J.
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
1
,
pp. 59-74
Persistent link: https://www.econbiz.de/10010519591
Saved in:
4
R2M Index 1.0 : assessing the practical relevance of academic
marketing
articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
5
Changing perspectives into
marketing
: a preliminary analysis of
marketing
theory
Möller, K. E. Kristian
;
Anttila, Mai
-
1989
Persistent link: https://www.econbiz.de/10000762846
Saved in:
6
Marketing
Beckman, Theodore N.
;
Davidson, William R.
;
Talarzyk, …
-
1973
-
9. ed
Persistent link: https://www.econbiz.de/10000556850
Saved in:
7
Marketing
Zikmund, William G.
;
Amico, Michael d'
-
1984
Persistent link: https://www.econbiz.de/10000559680
Saved in:
8
Marketing
Handbook
Nystrom, Paul H.
(
ed.
);
Frey, Albert W.
(
contributor
)
-
1954
Persistent link: https://www.econbiz.de/10000608368
Saved in:
9
Marketing
handbook
Frey, Albert Wesley
(
ed.
);
Albaum, Gerald
(
contributor
)
-
1965
-
2. Aufl
Persistent link: https://www.econbiz.de/10000608575
Saved in:
10
Thexis : Fachzeitschrift für
Marketing
; Fachzeitschrift für
Marketing
des Instituts für
Marketing
und Handel an der Universität St. Gallen
Universität St. Gallen / Institut für Marketing und Handel
-
Wiesbaden : Gabler/GWV-Fachverl.
;
anfangs: Uttwil : …
;
…
-
1.1984 - 24.2007
Persistent link: https://www.econbiz.de/10000365721
Saved in:
1
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