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Hermeneutics and consumer research
Arnold, Stephen John; Fischer, Eileen - 2009
Persistent link: https://www.econbiz.de/10003793808
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The uses of marketing theory : constructs, research propositions, and managerial implications
Cornelissen, Joep D.; Lock, Andrew - 2009
Persistent link: https://www.econbiz.de/10003793810
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Discovery-oriented consumer research
Wells, William - 2009
Persistent link: https://www.econbiz.de/10003793836
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Decoding competitive propositions : a semiotic alternative to traditional advertising research
Harvey, Michael G.; Evans, Malcolm - 2009
Persistent link: https://www.econbiz.de/10003793854
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The power of ethnography
Mariampolski, Hy - 2009
Persistent link: https://www.econbiz.de/10003793905
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Seeing the voice of the consumer : metaphor-based advertising research
Zaltman, Gerald; Coulter, Robin Higie - 2009
Persistent link: https://www.econbiz.de/10003793919
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Report of American Marketing Association Committee on marketing research techniques
Crossley, Archibald; Houghton, Dale; Robinson, D. E.; … - 2009
Persistent link: https://www.econbiz.de/10003794165
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Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.; Agarwal, James; Peterson, Mark A. - 2009
Persistent link: https://www.econbiz.de/10003794173
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A management audit of marketing research
Sessions, Robert E. - 2009
Persistent link: https://www.econbiz.de/10003794186