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~subject:"Marketingmanagement"
~subject:"Theorie"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzschrift"
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Marketingmanagement
Theorie
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Franses, Philip Hans
10
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9
Morgan, Neil A.
8
Vrontis, Demetris
8
Lim, Weng Marc
7
Engelhardt, Werner Hans
6
Helm, Roland
6
Leeflang, Peter
6
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6
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6
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5
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5
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5
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5
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5
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5
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5
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5
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5
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5
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5
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5
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5
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4
Bauer, Hans H.
4
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4
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4
Eliaz, Kfir
4
Feng, Hui
4
Katsonis, Nikolaos
4
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4
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4
Lindgreen, Adam
4
Lingnau, Volker
4
Lusch, Robert F.
4
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4
Paap, Richard
4
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4
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4
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American Marketing Association
27
Verband der Hochschullehrer für Betriebswirtschaft
6
Erasmus Research Institute of Management
5
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4
Econometrisch Instituut <Rotterdam>
3
Hochschule Pforzheim - Gestaltung, Technik, Wirtschaft und Recht
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
European Marketing Academy
2
Nordic Logistics Research Network
2
Sveučilište Josipa Jurja Strossmayera u Osijeku / Ekonomski Fakultet
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMS World Marketing Congress <22., 2019, Edinburgh>
1
Academy of Marketing
1
Academy of Marketing Science / World Marketing Congress <23., 2023, Canterbury>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Arbeitskreis Sportökonomie
1
Athens Institute for Education and Research
1
Banco de Portugal / Departamento de Estatística e Estudos Económicos
1
Bochumer Ökonomen-Tag <1, 1997, Bochum>
1
Bundesverband Bürowirtschaft
1
Center for Economic Analysis <Boulder, Colo.>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
Deutsche Stiftung für Internationale Entwicklung
1
Deutscher Verband für Angewandte Geographie
1
Deutschland / Bundeswehr / Universität München / Lehrstuhl für Allgemeine Betriebswirtschaftslehre, insbes. Öffentliche Verwaltungen und Öffentliche Unternehmen
1
Dienstleistungsmarketing-Workshop <8, 2001, Innsbruck>
1
EDAMBA Summer School <2, 1993, Löwen>
1
Economic Research Centre
1
Edward Elgar Publishing
1
Erasmus Universiteit Rotterdam / Faculteit Bedrijfskunde
1
European Conference of Ministers of Transport
1
European Doctoral Programmes Association in Management and Business Administration
1
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Journal of business research : JBR
60
Industrial marketing management : the international journal for industrial and high-tech firms
54
Journal of marketing management : MM
26
European journal of marketing : EJM
25
Journal of business economics : JBE
24
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Die Betriebswirtschaft : DBW
20
Journal of marketing
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of Islamic marketing : JIMA
17
Journal of business-to-business marketing
17
Marketing theory
17
AMS review : official publication of the Academy of Marketing Science
16
Marketing intelligence & planning
16
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
16
The journal of business & industrial marketing
16
Journal of the Academy of Marketing Science
15
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
13
Journal of macromarketing
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Journal of research in marketing and entrepreneurship : JRME
12
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
12
Business horizons
11
Handelsforschung
11
International journal of forecasting
11
International journal of islamic marketing and branding
11
Journal of marketing communications
10
Arbeitspapier / Institut für Marketing, Universität Mannheim
9
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of research in marketing and entrepreneurship
9
Marketing : ZFP ; journal of research and management
9
Cogent business & management
8
European research studies
8
International journal of wine business research : IJWBR
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of Islamic marketing
8
Journal of business ethics : JOBE
8
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
8
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ECONIS (ZBW)
1,832
USB Cologne (EcoSocSci)
1
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1
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date (oldest first)
1
The intellectual ecology of mainstream
marketing
research : an inquiry into the place of
marketing
in the family of business disciplines
Clark, Terry D.
;
Key, Thomas Martin
;
Hodis, Monica
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 223-241
Persistent link: https://www.econbiz.de/10010364023
Saved in:
2
Giving voice to
marketing
's intellectual heritage : Dixon's view of
marketing
as value creation
Pirog III, Stephen F.
;
Smith, Michael F.
- In:
Journal of historical research in marketing
3
(
2011
)
1
,
pp. 67-75
Persistent link: https://www.econbiz.de/10008936946
Saved in:
3
Research at the
marketing
/entrepreneurship interface : proceedings of the University of Illinois at Chicago Symposium on
Marketing
and Entrepreneurship
Hills, Gerald E.
(
contributor
); …
-
1993
Persistent link: https://www.econbiz.de/10001872641
Saved in:
4
Neuere Entwicklungen im
Marketing
Sabel, Hermann
- In:
Journal of business economics : JBE
71
(
2001
)
6
,
pp. 611-642
Persistent link: https://www.econbiz.de/10001582830
Saved in:
5
Editorial: qualitative research in business
marketing
management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Thornton, …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
Saved in:
6
Analysis of the elements of the theory of flow and perceived value and their influence in craft beer consumer loyalty
Guerra-Tamez, Cristobal Rodolfo
;
Dávila-Aguirre, Mario …
- In:
Journal of international food & agribusiness marketing
33
(
2021
)
5
,
pp. 487-517
Persistent link: https://www.econbiz.de/10012695112
Saved in:
7
Thirty years of the Journal of business & industrial
marketing
: a bibliometric analysis
Valenzuela, Leslier Maureen
;
Merigo, Jose Maria
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011609242
Saved in:
8
Past, present, and future business-to-business
marketing
research
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Geersbro, Jens
; …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 1-4
Persistent link: https://www.econbiz.de/10011822263
Saved in:
9
The advantage of and system support for combined bankassurance products
Buhl, Hans Ulrich
;
Sandbiller, Klaus
;
Will, Andreas
-
1993
Persistent link: https://www.econbiz.de/10000884367
Saved in:
10
Betriebswirtschaftslehre zwischen Kunstlehre und Wissenschaft
Walger, Gerd
-
1994
Persistent link: https://www.econbiz.de/10000892970
Saved in:
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