-way communication mass media tool is no longer effective as previously, hence can no longer fulfill the role of leading marketing mix … tool. Therefore, the necessity for altering the structure of the traditional marketing communication mix elements … improvement of marketing communication’s mix efficiency is by reallocation the leading role of advertising with public relations …

Modern communication technologies enable efficient exchange of information, but often sacrifice direct human … interaction inherent in more traditional forms of communication. This raises the question of whether the lack of personal … that self-selection into communication channels can be used to screen for dishonest people. …