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Words matter : a textual analysis of SBP's monetary policy review
Mahmood, Asif; Munawar, Muhammad Zuhair - 2016
Persistent link: https://www.econbiz.de/10011540384
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Communication strategy and Romanian brands' dynamics between 2012 and 2013
Secară, Carmen Gabriela - In: Economics, management and financial markets 9 (2014) 4, pp. 312-317
Persistent link: https://www.econbiz.de/10011544548
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Effects of transparency, monetary policy signalling and clarity of central bank communication on disagreement about inflation expectations
Montes, G. C.; Oliveira, L. V.; Curi, Andréa Zaitune; … - In: Applied economics 48 (2016) 7/9, pp. 590-607
Persistent link: https://www.econbiz.de/10011412962
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Spread the word: international spillovers from central bank communication
Armelius, Hanna; Bertsch, Christoph; Hull, Isaiah; … - 2019
Persistent link: https://www.econbiz.de/10012131188
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Taxonomy of Facebook messages in business-to-consumer communications : what really works?
Kwok, Linchi; Yu, Bei - In: Tourism and hospitality research : the surrey quarterly … 16 (2016) 4, pp. 311-328
Persistent link: https://www.econbiz.de/10011628837
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Communication skills as the competitive advantage of sellers
Hosťovecký, Marián; Poláčik, Miroslav - In: Czech journal of social sciences, business and … 5 (2016) 1, pp. 18-26
Persistent link: https://www.econbiz.de/10011606811
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Public relation based model of integrated marketing communications
Naumovska, Ljupka; Blazeska, Daliborka - In: UTMS journal of economics / University of Tourism and … 7 (2016) 2, pp. 175-186
-way communication mass media tool is no longer effective as previously, hence can no longer fulfill the role of leading marketing mix … tool. Therefore, the necessity for altering the structure of the traditional marketing communication mix elements … improvement of marketing communication’s mix efficiency is by reallocation the leading role of advertising with public relations …
Persistent link: https://www.econbiz.de/10011613911
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The impact of the digital revolution in the development of market and communication strategies for the luxury sector (fashion luxury)
Escobar Rios, Andrea - In: Central European business review : CEBR 5 (2016) 2, pp. 17-36
Persistent link: https://www.econbiz.de/10011668055
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Consumers' price beliefs, central bank communication, and inflation dynamics
Aoki, Kosuke; Ichiue, Hibiki; Okuda, Tatsushi - 2019
Persistent link: https://www.econbiz.de/10012182575
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The 3 E's of central bank communication with the public
Haldane, Andrew G.; Macaulay, Alistair; McMahon, Michael - 2020
Persistent link: https://www.econbiz.de/10012202956