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Marketingmanagement
Marketing
18,646
Unternehmenskonzentration
6,905
Market concentration
6,539
Wirtschaftskonzentration
5,145
Deutschland
3,918
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848
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802
Marketingtheorie
795
Relationship marketing
794
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765
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764
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758
KMU
727
SME
727
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Kotler, Philip
79
Meffert, Heribert
29
Kerin, Roger A.
24
Bruhn, Manfred
22
Armstrong, Gary
21
Keller, Kevin Lane
20
Kirchgeorg, Manfred
20
Hartley, Steven W.
19
Pepels, Werner
19
Kuß, Alfred
17
Peter, Jerome Paul
17
Donnelly, James H.
14
Baker, Michael John
13
Unger, Fritz
13
Burmann, Christoph
12
Piercy, Nigel
12
Rudelius, William
12
Homburg, Christian
11
Tomczak, Torsten
10
Aaker, David A.
9
Fuchs, Wolfgang
9
Huber, Frank
9
Kleinaltenkamp, Michael
9
Runia, Peter
9
Sheth, Jagdish N.
9
Backhaus, Klaus
8
Doyle, Peter
8
Levinson, Jay Conrad
8
Morgan, Neil A.
8
Adeola, Ogechi
7
Ahlert, Dieter
7
Boone, Louis E.
7
Boyd, Harper W.
7
Cravens, David W.
7
Ferrell, Odies C.
7
Helm, Roland
7
Hinson, Robert
7
Hutt, Michael D.
7
McDonald, Malcolm
7
Opresnik, Marc Oliver
7
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American Marketing Association
35
Springer Fachmedien Wiesbaden
17
OECD
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Harvard Graduate School of Business Administration
6
NetLibrary, Inc
6
Verlag Franz Vahlen
6
Center of Market Oriented Product and Production Management
5
Chartered Institute of Marketing
5
Duncker & Humblot
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Fördergesellschaft Marketing an der Universität Augsburg
5
American Management Association
4
Haufe-Lexware GmbH & Co. KG
4
Pearson Studium
4
Uni-Taschenbücher GmbH
4
De Gruyter Oldenbourg
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
IGI Global
3
NWB Verlag
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
UVK Verlagsgesellschaft mbH
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Verlag Dr. Kovač
3
Wiley-VCH
3
epubli GmbH
3
AMACOM
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
Berliner Wissenschafts-Verlag
2
Edward Elgar Publishing
2
Fachhochschule Reutlingen / European School of Business
2
Icfai University Press <Hyderabad>
2
Institut für Marketing und Trendanalysen <Gutau>
2
MITP Verlags-GmbH & Co. KG
2
Universität St. Gallen / Institut für Marketing
2
W. Kohlhammer GmbH
2
Wissenschaftliche Gesellschaft für Innovatives Marketing
2
Österreichische Gesellschaft für Absatzwirtschaft
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
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SpringerLink / Bücher
66
Journal of business research : JBR
52
Industrial marketing management : the international journal for industrial and high-tech firms
51
Lehrbuch
33
Europäische Hochschulschriften / 5
28
European journal of marketing : EJM
21
Journal of marketing management : MM
21
Journal of strategic marketing
19
Gabler Edition Wissenschaft
18
Journal of marketing
18
Springer eBook Collection
18
Springer eBook Collection / Business and Economics
17
Journal of Islamic marketing : JIMA
16
Journal of business-to-business marketing
16
The journal of business & industrial marketing
16
Marketing intelligence & planning
15
Marketing theory
14
Journal of the Academy of Marketing Science
13
AMS review : official publication of the Academy of Marketing Science
12
Business horizons
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of research in marketing and entrepreneurship : JRME
12
McGraw-Hill/Irwin series in marketing
12
Hamburger Schriften zur Marketingforschung
10
International journal of islamic marketing and branding
10
Journal of macromarketing
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of marketing communications
9
Journal of research in marketing and entrepreneurship
9
Meffert-Marketing-Edition
9
Neue betriebswirtschaftliche Forschung : Nbf
9
OECD Health Statistics
9
Cogent business & management
8
Schriften zu Marketing und Management
8
Springer eBook Collection / Business and Management
8
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
8
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
7
Gabler-Edition Wissenschaft
7
Journal of Islamic marketing
7
Journal of business ethics : JOBE
7
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ECONIS (ZBW)
3,247
USB Cologne (EcoSocSci)
56
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1
Marketing research and market planning for the small manufacturer
Holloway, Robert J.
;
Hastings, Delbert C.
-
1961
Persistent link: https://www.econbiz.de/10002872753
Saved in:
2
Towards hierarchical linking of marketing resource allocation to market areas and product groups
Gijsbrechts, Els
;
Naert, Philippe Antoine
-
1983
Persistent link: https://www.econbiz.de/10002439659
Saved in:
3
International marketing strategy : selected readings
Thorelli, Hans Birger
(
ed.
)
-
1973
Persistent link: https://www.econbiz.de/10000329417
Saved in:
4
Strategy, structure, and antitrust in the carbonated soft-drink industry
Muris, Timothy J.
;
Scheffman, David T.
;
Spiller, Pablo T.
-
1993
Persistent link: https://www.econbiz.de/10000869803
Saved in:
5
Strategies and structures in the agro-food industries
Nilsson, Jerker
(
contributor
);
Dijk, Gert van
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000673199
Saved in:
6
Strategisches Marktverhalten von ERP-Anbietern vor dem Hintergrund von Marktkonzentration und technologischem Wandel
Winkelmann, Axel
;
Thiemann, Stefan
- In:
Vertriebsinformationssysteme : Standardisierung, …
,
(pp. 33-47)
.
2010
Persistent link: https://www.econbiz.de/10003953981
Saved in:
7
A marketing plan for the new Europe
Proudfoot, J. J.
-
1966
Persistent link: https://www.econbiz.de/10002673103
Saved in:
8
The grocery retailing sector in Germany : ECR activities in comparison to the USA
Katsaras, Nikolaos
;
Schamel, Günter
-
1999
Persistent link: https://www.econbiz.de/10001366263
Saved in:
9
Manufacturing and marketing : vertical integration in the US tire manufacturing industry, 1890 - 1980s
French, Michael J.
- In:
Business and economic history : journal of the Business …
18
(
1989
),
pp. 178-187
Persistent link: https://www.econbiz.de/10001089717
Saved in:
10
Cheating as a dynamic marketing strategy in monopoly, cartel and duopoly
Eigruber, Markus
;
Wirl, Franz
- In:
Central European journal of operations research
28
(
2020
)
2
,
pp. 461-478
Persistent link: https://www.econbiz.de/10012242625
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