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Marketing
Lamb, Charles; Hair, Joseph F.; McDaniel, Carl - 2002 - 6th ed
Persistent link: https://www.econbiz.de/10001528804
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Marketing
Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl D. - 1996 - 3rd ed
Persistent link: https://www.econbiz.de/10000543596
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Marketing research
McDaniel, Carl D.; Gates, Roger - 2010 - Eighth edition, international student version
Persistent link: https://www.econbiz.de/10003775410
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Introduction to marketing
McDaniel, Carl D.; Lamb, Charles W.; Hair, Joseph F. - 2005 - 8. ed., internat. student ed
Persistent link: https://www.econbiz.de/10002894925
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Essentials of marketing
Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl D. - 2005 - 4. ed
Persistent link: https://www.econbiz.de/10001810558