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Marketing-Management : Analyse, Planung und Kontrolle
Kotler, Philip - 1977 - Dt. Uebers. d. 2. Aufl., ungekuerzte Studienausg.
Persistent link: https://www.econbiz.de/10000049354
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Market and sales forecasting
Bolt, Gordon John - 1981 - 2. ed
Persistent link: https://www.econbiz.de/10000049884
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Handbook of modern marketing
Buell, Victor P. (ed.) - 1970
Persistent link: https://www.econbiz.de/10000051483
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Innovation in marketing : new perspectives for profit and growth
Levitt, Theodore - 1962
Persistent link: https://www.econbiz.de/10000052459
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Produktpositionierung
Mayer, Ralf U. - 1984
Persistent link: https://www.econbiz.de/10000087785
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Marketing-Management : Analyse, Planung und Kontrolle
Kotler, Philip - 1982 - 4., völlig neubearb. Aufl.
Persistent link: https://www.econbiz.de/10000092771
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Strategic marketing
Kollat, David T.; Blackwell, Roger D.; Robeson, James F. - 1972
Persistent link: https://www.econbiz.de/10000042169
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Concepts of marketing management
Seibert, Joseph C. - 1973
Persistent link: https://www.econbiz.de/10000048775
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Marketing : text and cases
Hansen, Harry L. - 1977 - 4. ed
Persistent link: https://www.econbiz.de/10000049289
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Modern marketing management : selected readings
Lawrence, Raymond John - 1971
Persistent link: https://www.econbiz.de/10000327968