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Marketingmanagement
Relationship marketing
25,942
Beziehungsmarketing
25,267
Kosten-Nutzen-Analyse
11,576
Cost-benefit analysis
10,723
Consumer behaviour
9,157
Konsumentenverhalten
9,126
Customer satisfaction
5,734
Kundenzufriedenheit
5,694
Theorie
5,506
Theory
5,400
Service quality
4,289
Dienstleistungsqualität
4,280
Deutschland
3,582
Germany
3,390
Brand management
2,542
Markenführung
2,539
Lieferantenmanagement
2,207
Supplier relationship management
2,206
USA
2,189
United States
2,119
Social Web
2,028
Social web
2,027
Brand image
1,871
Markenimage
1,867
Marketing management
1,852
Electronic Commerce
1,712
E-commerce
1,656
Complaint management
1,624
Beschwerdemanagement
1,623
Online-Marketing
1,564
Internet marketing
1,547
Kundenwert
1,476
Customer value
1,448
Kundenintegration
1,433
Customer integration
1,432
Vertrauen
1,371
Confidence
1,366
Einzelhandel
1,353
Retail trade
1,345
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Bruhn, Manfred
17
Homburg, Christian
17
Kumar, V.
15
Terho, Harri
9
Grönroos, Christian
8
Verhoef, Peter C.
8
Bauer, Hans H.
7
Palmatier, Robert W.
7
Wilde, Klaus D.
7
Fink, Klaus-J.
6
Hollensen, Svend
6
Kleinaltenkamp, Michael
6
Knittel, Christopher R.
6
Neslin, Scott A.
6
Payne, Adrian
6
Quach, Sara
6
Stango, Victor
6
Casidy, Riza
5
Finne, Åke
5
Gupta, Sunil
5
Hippner, Hajo
5
Krafft, Manfred
5
Ormrod, Robert P.
5
Petersen, J. Andrew
5
Ratten, Vanessa
5
Schumann, Jan Hendrik
5
Sheth, Jagdish N.
5
Vrontis, Demetris
5
Ahlert, Dieter
4
Bjerre, Mogens
4
Dannenberg, Holger
4
Donthu, Naveen
4
Ehrlich, Evelyn
4
Eisingerich, Andreas B
4
Fanelli, Duke
4
Gebhardt-Seele, Stephan
4
Günter, Bernd
4
Hennig-Thurau, Thorsten
4
Hougaard, Søren
4
Ko, Eunju
4
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American Marketing Association
10
IGI Global
3
AMACOM
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Erich-Schmidt-Verlag <Berlin>
2
Harvard Graduate School of Business Administration
2
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Chartered Institute of Marketing
1
Cranfield School of Management
1
Econometrisch Instituut <Rotterdam>
1
Freie Universität Berlin
1
Fundacja Uniwersytetu Ekonomicznego w Krakowie
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Helmut-Schmidt-Universität
1
INSEAD
1
INSEAD-Wharton Alliance Center for Global Research & Development
1
Institut für Marktorientierte Unternehmensführung Mannheim
1
International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
1
Münchener Marketing-Symposium <23, 1997, München>
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
RWTH Aachen
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Fakul'tet Menedžmenta
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Svenska Handelshögskolan <Helsinki>
1
SwissICT, Schweizerischer Verband der Informations- und Kommunikationstechnologie
1
Universität Mannheim
1
Universität St. Gallen
1
Universität St. Gallen / Institut für Marketing
1
Universität Trier / Lehrstuhl für Marketing und Innovation
1
Uniwersytet Ekonomiczny w Krakowie / Faculty of Management
1
Westfälische Wilhelms-Universität Münster / Institut für Genossenschaftswesen
1
Wiley-VCH
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
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Industrial marketing management : the international journal for industrial and high-tech firms
50
Journal of business research : JBR
46
The journal of business & industrial marketing
29
Journal of strategic marketing
28
Journal of retailing and consumer services
23
SpringerLink / Bücher
21
European journal of marketing : EJM
17
Journal of the Academy of Marketing Science
16
Business horizons
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
Journal of marketing communications
11
Journal of marketing management : MM
11
Journal of retailing
11
Cogent business & management
10
International journal of electronic customer relationship management : IJECRM
10
Journal of marketing
10
The journal of product & brand management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Europäische Hochschulschriften / 5
8
Harvard-Business-Manager : das Wissen der Besten
8
International journal of hospitality management
8
Springer eBook Collection / Business and Economics
8
The service industries journal
8
Asia Pacific journal of marketing and logistics
7
Gabler Edition Wissenschaft
7
International journal of internet marketing and advertising : IJIMA
7
International review on public and non-profit marketing
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing intelligence & planning
7
Marketing letters : a journal of research in marketing
7
The journal of brand management : an international journal
7
The marketing review
7
International journal of retail & distribution management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of international marketing
6
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Source
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ECONIS (ZBW)
1,859
USB Cologne (EcoSocSci)
3
EconStor
1
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1
Anbieterloyalität : Strategie und Instrument zur Gewinnung von Kunden und Kundenloyalität ; theoretische Diskussion und empirische Befunde im B2C Marketing
Götting, Philipp
-
2008
Persistent link: https://www.econbiz.de/10003763714
Saved in:
2
After Sales Service : Geschäftsbeziehungen profitabel gestalten
Pepels, Werner
(
ed.
);
Blümelhuber, Christian
(
contributor
)
-
2007
-
2., erw. Aufl.
Persistent link: https://www.econbiz.de/10003438732
Saved in:
3
The mediating roles of renqing and ganqing in Chinese relationship marketing
Zhou, Xinhua
;
Shi, Guicheng
;
Liu, Matthew Tingchi
;
Bu, …
- In:
Nankai business review international
6
(
2015
)
2
,
pp. 156-176
Persistent link: https://www.econbiz.de/10011376679
Saved in:
4
Leveraging product returns to maximize customer equity
Petersen, J. Andrew
;
Anderson, Eric T.
- In:
Handbook of research on customer equity in marketing
,
(pp. 160-177)
.
2015
Persistent link: https://www.econbiz.de/10010483488
Saved in:
5
Nachkaufmarketing
Wicher, Hans
- In:
Effektives Customer Relationship Management : …
,
(pp. 89-101)
.
2008
Persistent link: https://www.econbiz.de/10003749438
Saved in:
6
Competing with customer returns policies
Chen, Jing
;
Chen, Bintong
- In:
International journal of production research
54
(
2016
)
7/8
,
pp. 2093-2107
Persistent link: https://www.econbiz.de/10011495809
Saved in:
7
Social media marketing
Cader, Yoosuf
;
Al Tenaiji, Afraa Abdulla
- In:
International journal of social entrepreneurship and …
2
(
2013
)
6
,
pp. 546-560
Persistent link: https://www.econbiz.de/10010394141
Saved in:
8
Rückgewinnungsmanagement: Verlorene Kunden als Zielgruppe
Stauss, Bernd
- In:
Kundenbeziehungen im Dienstleistungsbereich
,
(pp. 449-471)
.
2000
Persistent link: https://www.econbiz.de/10001497673
Saved in:
9
Internes Marketing und Beziehungsorientierung als Grundlage eines kunden- und mitarbeiterorientierten
Beschwerdemanagement
Jeschke, Kurt
;
Schulze, Henning S.
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
45
(
1999
)
4
,
pp. 402-417
Persistent link: https://www.econbiz.de/10001468003
Saved in:
10
The impact of negative customer engagement on market-based assets and financial performance
Rahman, Mahabubur
;
Faroque, Anisur Rahman
;
Sakka, Georgia
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 422-435
Persistent link: https://www.econbiz.de/10013197867
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