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Werbeplanung
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Marketingmanagement
Werbung
13,788
Advertising
9,724
Werbewirkung
3,754
Advertising effects
3,700
Konsumentenverhalten
2,845
Consumer behaviour
2,839
Planung
2,686
Online-Marketing
1,766
Internet marketing
1,761
Theorie
1,573
Theory
1,516
Deutschland
1,260
USA
990
Marketing
816
United States
811
Markenführung
725
Brand management
721
advertising
642
Marketing management
622
Germany
593
Planning
554
Social Web
543
Social web
542
Preismanagement
460
Pricing strategy
460
Markenimage
446
Brand image
434
Markenartikel
419
Wettbewerb
406
Zielgruppe
346
Vereinigte Staaten
339
Brand
338
Target group
333
Werbewirtschaft
313
Großbritannien
302
Competition
301
Werbepsychologie
298
Öffentlichkeitsarbeit
289
Advertising industry
277
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Undetermined
184
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51
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Article
344
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300
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Article in journal
282
Aufsatz in Zeitschrift
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58
Book section
58
Graue Literatur
45
Non-commercial literature
45
Collection of articles of several authors
34
Lehrbuch
34
Sammelwerk
34
Textbook
31
Hochschulschrift
24
Aufsatzsammlung
21
Thesis
18
Konferenzschrift
16
Arbeitspapier
15
Working Paper
15
Bibliografie enthalten
13
Bibliography included
13
Conference proceedings
11
Case study
9
Fallstudie
9
Bibliografie
7
Glossar enthalten
6
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6
Handbook
6
Handbuch
6
Fallstudiensammlung
4
Bibliographie
3
Einführung
3
Guidebook
3
Nachschlagewerk
3
Ratgeber
3
Reference book
3
Reprint
3
Wörterbuch
3
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2
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2
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2
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2
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2
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English
510
German
127
Russian
4
Polish
2
Undetermined
1
Author
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Bruhn, Manfred
19
Kaiser, Harry M.
16
Esch, Franz-Rudolf
9
Pepels, Werner
9
Percy, Larry
7
Hackley, Christopher E.
6
Pelsmacker, Patrick de
6
Jain, Amit
5
Malik, Garima
5
Yan, Ruiliang
5
Adeola, Ogechi
4
Czarnecka, Barbara
4
Dahl, Stephan
4
Eisend, Martin
4
Gijsenberg, Maarten J.
4
Kinnucan, Henry W.
4
Kitchen, Philip J.
4
Laurie, Sally
4
Lloyd, Jenny
4
Mortimer, Kathleen
4
Steffenhagen, Hartwig
4
Taylor, Charles Raymond
4
Boenigk, Michael
3
Dekimpe, M. G.
3
Eagle, Lynne C.
3
Elliott, Richard
3
Engel, James F.
3
Forker, Olan D.
3
Fuchs, Wolfgang
3
Jacobi, Erik S.
3
Kerbache, Laoucine
3
Kerr, Gayle
3
Lee, Janghyuk
3
Lenz, John E.
3
Pei, Zhi
3
Pilarczyk, Bogna
3
Rosengren, Sara
3
Shimp, Terence A.
3
Voigt, Kai-Ingo
3
van Heerde, Harald J.
3
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Institution
All
American Marketing Association
4
Springer Fachmedien Wiesbaden
4
Cornell University / Department of Agricultural Economics
3
European Advertising Academy
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Duncker & Humblot
1
European Society for Opinion and Marketing Research
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
ICC Deutschland Internationale Handelskammer
1
ICORIA <10, 2011, Berlin>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
IGI Global
1
Institut für Volkswirtschaftslehre und Statistik der Universität Mannheim
1
Interdisziplinäres Symposium der Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation (EUKO) <13., 2013, Eichstätt>
1
International Conference on Marketing and Development
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Marx Károly Közgazdaságtudományi Egyetem <Budapest>
1
Meždunarodnaja Naučno-Praktičeskaja Konferencija Reklamnyj Rynok Rossii: Problemy i Perspektivy <2010, Orel>
1
NWB Verlag
1
NetLibrary, Inc
1
Oblast Orel
1
Special Libraries Association
1
Stereotypen und Wissensrepräsentationen in Marketing und Werbung <Veranstaltung> <2015, Darmstadt>
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Uni-Taschenbücher GmbH
1
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Published in...
All
Journal of marketing communications
13
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
European journal of marketing : EJM
8
Journal of advertising research
8
International journal of advertising : the review of marketing communications
7
Journal of Islamic marketing : JIMA
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Journal of promotion management : JPM
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Asia Pacific journal of marketing and logistics
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of business research : JBR
5
Journal of marketing
5
SpringerLink / Bücher
5
European journal of operational research : EJOR
4
International journal of economic issues : IJEI
4
International journal of internet marketing and advertising : IJIMA
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing management : MM
4
Journal of promotion management : innovations in planning and applied research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing and consumer services
4
Lehrbuch
4
Springer eBook Collection
4
The marketing review
4
Advances in advertising research
3
Economics and business review
3
European Advertising Academy
3
European research studies
3
International journal of technology marketing : IJTMkt
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing research : JMR
3
Journal of retailing
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Research
3
A reader in marketing communications
2
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Source
All
ECONIS (ZBW)
626
USB Cologne (EcoSocSci)
16
EconStor
2
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1
Marketing- und Kommunikationsplanung in der Werbepraxis : Aufsatzsammlung zur Verbindung von Theorie und Realität
Pepels, Werner
-
1987
Persistent link: https://www.econbiz.de/10014001822
Saved in:
2
The marketing plan
Cohen, William A.
-
2005
-
4. ed.
Persistent link: https://www.econbiz.de/10001996649
Saved in:
3
Marketing-
Planung
: von der Unternehmensstrategie zur operativen Marketingplanung ; ein Leitfaden für praxisnahes Marketing
Lüttgens, Manfred R.
-
2000
-
3., erw. Aufl.
Persistent link: https://www.econbiz.de/10001481510
Saved in:
4
Programmgestaltung in der ARD: Intuition oder regelgebundene Absatzplanung?
Honal, Gerhard
-
1997
Persistent link: https://www.econbiz.de/10000966413
Saved in:
5
Teleshopping : Absatz- und Programmplanung eines TV-Shoppingsenders ; mit Tabellen
Gruninger-Hermann, Christian
-
1999
Persistent link: https://www.econbiz.de/10001367099
Saved in:
6
Die
Planung
von Marketing-Zielen als Bestandteil der Strategieentwicklung und -implementierung in markthierarchisch gegliederten Unternehmen
Steffenhagen, Hartwig
- In:
Marketing-Management und Unternehmensführung : …
,
(pp. 137-166)
.
2002
Persistent link: https://www.econbiz.de/10001653231
Saved in:
7
Leisure and recreation management
Torkildsen, George
-
1986
-
2. ed.
Persistent link: https://www.econbiz.de/10004786332
Saved in:
8
Absatzpolitik von TV-Shoppingsendern : theoretische und praktische Untersuchung des Marketingmix von Homeshoppingkanälen
Sutor, Felicitas
-
2007
Persistent link: https://www.econbiz.de/10014009363
Saved in:
9
The marketing strategy desktop guide
Paley, Norton
-
2007
-
2. ed.
Persistent link: https://www.econbiz.de/10004889861
Saved in:
10
Strategic market planning : problems and analytical approaches
Abell, Derek F.
;
Hammond, John S.
-
1979
Persistent link: https://www.econbiz.de/10009602390
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