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Marketingmanagement
Großbritannien
136,171
United Kingdom
95,942
Relationship marketing
26,022
Beziehungsmarketing
25,347
Marketing management
16,398
Deutschland
16,220
Germany
13,931
USA
13,496
United States
12,152
Consumer behaviour
12,055
Konsumentenverhalten
11,944
Theorie
10,831
Theory
10,703
Frankreich
8,397
France
6,648
EU-Staaten
6,252
EU countries
6,171
Customer satisfaction
5,610
Kundenzufriedenheit
5,537
Schätzung
5,525
Estimation
5,225
Marketing
4,448
Service quality
4,401
Dienstleistungsqualität
4,380
Vergleich
4,163
Japan
3,980
Comparison
3,979
Brand management
3,883
Markenführung
3,849
Italien
3,696
Wirtschaftsgeschichte
3,595
Geschichte
3,398
Geldpolitik
3,239
Economic history
3,225
Kanada
3,160
Italy
3,155
Welt
3,093
World
3,048
Vereinigte Staaten
3,036
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Undetermined
3,666
Free
1,587
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Article
9,504
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7,429
Journal
53
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Article in journal
7,278
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7,278
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2,210
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2,210
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1,142
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1,054
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751
Collection of articles of several authors
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639
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Bibliography included
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Working Paper
480
Arbeitspapier
471
Case study
443
Fallstudie
443
Aufsatzsammlung
377
Konferenzschrift
210
Ratgeber
182
Guidebook
172
Conference proceedings
136
Reprint
118
Glossar enthalten
100
Glossary included
100
Handbook
85
Handbuch
85
Conference paper
63
Konferenzbeitrag
63
Festschrift
41
Collection of articles written by one author
40
Fallstudiensammlung
40
Sammlung
40
Dissertation u.a. Prüfungsschriften
38
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English
12,513
German
4,190
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101
French
75
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41
Russian
31
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24
Dutch
15
Spanish
13
Swedish
12
Ukrainian
11
Italian
10
Romanian
4
Bulgarian
3
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3
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3
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2
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1
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1
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1
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1
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1
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1
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Author
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Kotler, Philip
121
Bruhn, Manfred
92
Homburg, Christian
79
Meffert, Heribert
75
Pepels, Werner
49
Keller, Kevin Lane
45
Sheth, Jagdish N.
41
Kirchgeorg, Manfred
38
Kumar, V.
38
Tomczak, Torsten
38
Backhaus, Klaus
36
Esch, Franz-Rudolf
34
Kleinaltenkamp, Michael
33
Albers, Sönke
32
Bauer, Hans H.
32
Wiedmann, Klaus-Peter
32
Kitchen, Philip J.
29
Vrontis, Demetris
29
Piercy, Nigel
28
Kerin, Roger A.
27
Peter, Jerome Paul
27
Berndt, Ralph
26
Burmann, Christoph
26
Kuß, Alfred
25
Fritz, Wolfgang
24
O'Cass, Aron
24
Reinecke, Sven
24
Diller, Hermann
23
McDonald, Malcolm
23
Fantapié Altobelli, Claudia
22
Melewar, T. C.
22
Varadarajan, Rajan
22
Ahlert, Dieter
21
Armstrong, Gary
21
Balmer, John M. T.
21
Belz, Christian
21
Hartley, Steven W.
21
Hinson, Robert
21
Kotabe, Masaaki
21
Morgan, Neil A.
21
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Institution
All
American Marketing Association
58
Springer Fachmedien Wiesbaden
57
Books on Demand GmbH <Norderstedt>
17
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
IGI Global
13
OECD
13
Verlag Franz Vahlen
11
Verlag Dr. Kovač
10
Haufe-Lexware GmbH & Co. KG
9
De Gruyter Oldenbourg
8
Harvard Graduate School of Business Administration
8
Chartered Institute of Marketing
7
Duncker & Humblot
7
Fachhochschule Reutlingen / European School of Business
7
Information Resources Management Association
7
National Bureau of Economic Research
7
NetLibrary, Inc
7
UVK Verlagsgesellschaft mbH
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
AMACOM
6
American Management Association
6
Edward Elgar Publishing
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Uni-Taschenbücher GmbH
6
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
Wiley-VCH
5
Berliner Wissenschafts-Verlag
4
Campus Verlag
4
Erich-Schmidt-Verlag <Berlin>
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Gesellschaft Entwicklung, Konstruktion, Vertrieb
4
INSEAD
4
Internationales Arbeitsamt
4
Macquarie University / Department of Economics
4
Pearson Studium
4
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
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Published in...
All
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
192
SpringerLink / Bücher
191
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
120
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
105
Journal of marketing
98
Marketing intelligence & planning
88
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
Springer eBook Collection / Business and Economics
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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Source
All
ECONIS (ZBW)
16,437
USB Cologne (EcoSocSci)
527
EconStor
16
USB Cologne (business full texts)
5
BASE
1
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1
Communicating with customers
Spinosa, Charles
;
Le Brocquy, David
;
Calder, Bobby J.
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 226-253)
.
2008
Persistent link: https://www.econbiz.de/10003755924
Saved in:
2
Using names to segment customers by cultural, ethnic or religious origin
Webber, Richard
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
3
,
pp. 226-242
Persistent link: https://www.econbiz.de/10003433467
Saved in:
3
Combating commoditisation in service provision: evidence from the UK telecommunications market
Turner, Colin
- In:
Journal of strategic marketing
17
(
2009
)
6
,
pp. 439-451
Persistent link: https://www.econbiz.de/10003927499
Saved in:
4
An analysis of cause-related marketing implementation strategies through social alliance : partnership conditions and strategic objectives
Liu, Gordon
;
Ko, Wai Wai
- In:
Journal of business ethics : JOBE
100
(
2011
)
2
,
pp. 253-281
Persistent link: https://www.econbiz.de/10009162102
Saved in:
5
The specialty coffee shop market : are today's consumers demanding more than store ambience and good coffee from their consumption experience?
Ryding, Daniella
- In:
International journal of business and globalisation : IJBG
6
(
2011
)
3/4
,
pp. 399-409
Persistent link: https://www.econbiz.de/10009313036
Saved in:
6
The influence of green advertising during a corporate disaster
Bodkin, Charles D.
;
Amato, Louis
;
Amato, Christie H.
- In:
Corporate communications : an international journal
20
(
2015
)
3
,
pp. 256-275
Persistent link: https://www.econbiz.de/10011401363
Saved in:
7
Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise
;
Donnell, Lisa Victoria
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
Saved in:
8
The influence of alternative marketing styles on internal competencies in small manufacturing firms: the results of a UK investigation
Chaston, Ian
;
Brickau, Ralf
- In:
Marketing in kleinen und mittleren Unternehmen
,
(pp. 305-323)
.
2000
Persistent link: https://www.econbiz.de/10001510132
Saved in:
9
Services relationship marketing: a sector case study
Payne, Adrian
;
Frow, Penelope
- In:
Relationship marketing : gaining competitive advantage …
,
(pp. 255-316)
.
2000
Persistent link: https://www.econbiz.de/10001456732
Saved in:
10
Multikanalstrategien im stationären Einzelhandel : eine empirische Untersuchung in der Konsumelektronikbranche
Müller-Lankenau, Claas
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013430885
Saved in:
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